Sector Focus


Retail


Sponsored by: PLOTT Creative Engaging with customers Creativity Sells!


By Katie Hale Client Services Director PLOTT Creative


Design and Branding Agency PLOTT Creative is going from strength to strength. With a new brand for themselves, investment into larger offices and now recruiting for new staff, this agency are positioning themselves for great things to come! Anna (MD) stated, “Creativity


underpins everything we do and it’s the only way to survive in an increasingly competitive world.” Katie continues, “No matter


what type of project we take on; business comms, digital, internal comms, direct mail, e-marketing - creativity differentiates you from the competition and grabs the attention of your target audience – if it’s well executed you WILL see results.


‘We’ll choose the right marketing channel for your business and target market’


“As a full service agency, we work across all communication disciplines, both online and offline and we’ll choose the right marketing mix for your business and target market. We know that to build strong brands you need to deliver a consistent brand experience across all channels. “Our Director-led team


boasts years of experience of helping our clients stand out in crowded markets and is the key to their success, and ours.” With some recent high


profile new business wins under their belt, the PLOTT team will be keeping their heads down and creativity up this summer. Find them on LinkedIn,


Twitter and Facebook for news and studio gossip.


www.plottcreative.co.uk 01675 434 583


If you want to talk marketing, branding or just simply design, drop a line to; Katie@plottcreative.co.uk


52 CHAMBERLINK June 2016 An enhanced dining experience


Asha’s, the award-winning restaurant and cocktail bar in Birmingham’s Newhall Street, has notched up another accolade. It has been named winner of the


Restaurant Award in the Asian Business Awards Midlands 2016. Designed to mark “an


establishment that has enhanced the dining and culinary experience,” Asha’s director Pawan Kenth accepted the honour presented by Baroness Sandip Verma, under secretary of state at the Department


for International Development, at a ceremony held at the Dallas Burston Polo Club in Warwickshire.


Mr Kenth, who owns the Birmingham outlet in conjunction with business partner Paul Bassi, said he was “thrilled.” “Our thanks go to our valued


customers and hard-working team, without whom winning awards like this would not be possible,” he said. With the tenth anniversary of its


Birmingham opening due later this year, Asha’s, with facilities including a bar lounge, meeting rooms and private dining. is a popular venue for private parties and corporate events.


‘Customer engagement’ – now there is a phrase that is often thrown about by businesses, but what does it mean in a shopping centre environment? A shopping centre’s online


presence through social media and web channels should strive to increase its following and engagement levels with creative and engaging strategies. Whilst likes, fans and followers are important, if these people are not engaged in the shopping centre’s content, we are not communicating our offers, promotions and the centre with this target audience effectively. Creating a tone of voice that resonates with the local shopper, producing content that is localised and relevant to the retailer and verifiable is a must. National brands have national offers but if they can be promoted and given a local spin (known in the industry as hyper-local) they almost inevitably perform better.


Facebook and Twitter, with sharp increases up by almost 200 per cent. In recent weeks, the Octagon has engaged with more local shoppers than a much larger shopping centre in nearby Derby. Then there is ‘FreestuffFriday’ –


Retail Therapy


By Peter Hardingham General manager, Octagon Shopping Centre, Burton


simple competitions that last for just a couple of days – and longer- running competitions which have sparked real interest and engagement both on social media and via our website. Many of these competitions have


included exclusive offer deals from specific retailers within the scheme, providing a tangible benefit to


retailers. At the same time, we receive customer contact details to add to our communication database to help further our customer engagement. Although there is still much to do, these early


‘A new lease of life has been given to our social media channels’


With the recent appointment of new marketing agents to work with the Octagon, we have taken the opportunity to really look at how we engage with our local potential visitors and to see how we can better improve our customer engagement with extraordinary results in just three months. To start with, a new lease of life has been given to


our social media channels. We have begun to seriously communicate with our followers on


results have shown benefits to existing retailers and local customers, as well as providing an important point of difference for the shopping centre’s owners to highlight to prospective retailers showing how we can help them grow their businesses if they locate here.


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