Feature
Made In The Midlands
The jurnie starts at home
Jessie Hancox, co-founder and director of Jurnie, offers her thoughts on what it really means to be ‘made in the Midlands’
In recent years, the ‘Made in Britain’ stamp has seen a rise in appeal among designers, retailers and consumers alike – but what is it that makes this accolade so attractive? Is it the sense of pride, in
having supported local businesses and knowing that the skilled workforce making such products are paid a fair wage and work in good conditions? Is it the sense of quality that is still associated with a British-made product? Or is it the knowledge that buying products in the UK helps keep certain skills alive among the British workforce? Well, when I started on my ‘Made in Britain’ journey three years ago, it was all of the above. Well-known faces have joined in supporting the movement, with
Jessie Hancox, co-founder and director of Jurnie
celebrities such as Mary Portas choosing to manufacture her label in the UK, while Marks & Spencer has released a range of British-made products. These brands, sometimes classed as early adopters of the ‘Made in Britain’ revolution, use the high sustainability standards that come with the British Heritage tag as an effective marketing tool and a reason to move away from the aggressive offshore tactics of recent years.
Jurnie produces quality children’s clothing, toys and gifts
40 CHAMBERLINK June 2016
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