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Where are you currently selling Ugly and what has been the


response so far? l We launched on January 7th 2016 and have been really amazed at the positive reaction the brand has had from shoppers. We are now stocked in Selfridges, Whole Foods Market, Vital Ingredient and nearly 250 independent stockists and consumers are really enjoying the addition of the beverage to shelves.


It appears that consumers are


fully aware that they should be drinking less sugar and sweetener and when they discover the Ugly option, they’re taking really well to its taste and healthy proposition. It’s great to feel like we are solving a problem that consumers have been facing for years!


Tell us about the ingredients you


use and how you create the drinks. l We use 100% natural essences and oils (described as natural flavours) from the fruits to infuse the sparkling water. These are extracted from the fruits and we infuse them with the sparkling water before packaging the drink into the funky 330ml cans.


What are you doing to showcase the originality


of your brand. l Hopefully the name is original in itself and it should really represent what we are trying to do. Our social media tells the story of the brand, so give that a follow for more information there, but we really stand for people doing things that are ‘beautifully different’ and making the world a better place through creativity. This will be reflected in everything from our in-store activity (we have emoji wobblers with Ugly faces) to the ‘Beautifully Different’ newsletter that launched last week (you can sign up on our website). As we grow, hopefully the activity you’ll see from the brand will become bigger and even more ambitious!


What challenges did you face when


starting out? l There are plenty of challenges for any startup (the list goes on) but for us we definitely faced a tough challenge


from being the first product of its kind ever to be produced in the UK. With no sugar, sweetener or artificial preservatives, our drinks have a unique make-up and we had to do a lot of


recipe testing to make sure we got things just right for production. The obstacle is definitely the way, however, and overcoming these challenges definitely allows


you to grow, both as a team and as a brand.


Lastly, what are your plans for 2016? l Our aim as a brand is to make Ugly


as accessible as possible for people across the UK both in terms of price (RRP is £0.99) but also geography, so we look to take the brand into as many places as we can across the year. At the same time, we intend to


grow things organically and make sure we put the right processes in place to make sure things are run in a sustainable way! l


www.uglydrinks.com


AUSTRALIAN


EXTRA VIRGIN OLIVE OILS & BALSAMIC VINEGARS


A Range of


9 Flavoured Extra Virgin Olive oils


Condiments 7 Balsamic Vinegars


Also a Fabulous Wild Meat Sauce from New Zealand - Meat‛s Best Mate!!


Delicatessen & Trader Prices available from paul@the foodemporium.co.uk Telephone: 01959523941


Mobile: 07936622036 Website: www.pukara-estate.co.uk The Delicatessen Magazine 33


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