HEALTHY SNACKS
KEEPING IN TOUCH WITH THE HEALTHY THEME TO THIS MONTHS ISSUE WE SPEAK TO NATURAL BALANCE FOODS REGARDING THE EVER GROWING POPULAR HEALTHY SNACK.
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nacking within the UK is almost universal, with 97% of adults eating between meals. Research shows that some 40% of consumers are switching to healthier snack alternatives
and three in five consumers look for foods that count towards their 5 a day, so it’s no surprise that retailers are looking to make the most of this trend by including healthier choices at checkouts.
Sweet treats can be healthy too and increasing numbers of consumers are turning to better-for-you, minimally processed foods as an alternative to confectionery. Nākd’s use of simple, nutritious ingredients, give it
a broad appeal for all shoppers looking to eat more healthily. It is naturally free-from – containing no gluten, wheat, dairy or added sugars. Confectionery is an obvious area for retailers to offer better-for-you products and Nākd is pioneering innovative snacking options – such as last year’s launch of Nākd Nibbles – a blend of pure fruit and nuts that, just like other products in the Nākd range, contain no-added-sugar and are gluten, wheat and dairy-free. Nākd enters 2016 in a very strong position. It is now a £32m brand, adding £10.4m in incremental sales value to the Cereal Bars & Healthy Snacks category (as defined by Nielsen) last year – outperforming its rivals with 47% year-on-year growth versus just 2% for the total category. We’d recommend that retailers offer their customers an edited range of better for you products that focuses on the top 10 best-sellers rather than confusing the category with a long-tail of slow sellers. For instance, in the ‘singles’ sector, Nākd is the UK’s No 1 brand – growing by 44% year-on-year and adding £4.3m to the category.
Make sure your shop stocks the Original British Artisan Pâté in the deli counter, in the freezer, on the multi deck or on the shelf. The choice is yours so that your customer has the choice too.
THE VERY BEST OF PATCHWORK PÂTÉ
www.patchwork-pate.co.uk Tel: 01824 705832
/patchworkfoods @patchworkfoods 22 The Delicatessen Magazine
Nākd top 5 flavour singles must-stocks for deli’s are:
l Nākd Cocoa Orange bar l Nākd Cashew Cookie bar l Nākd Cocoa Delight bar l Nākd Berry Delight bar
l Nākd Salted Caramel Nibbles
The healthy eating agenda is not one that is going to go away and as consumers continue to embrace healthy snacking, we expect more retailers to adopt healthy impulse products such as Nākd. l
www.naturalbalancefoods.co.uk
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