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Gluten


TONY GOODMAN, CEO OF YUMSH SNACKS TELLS US WHY GLUTEN FREE PRODUCTS ARE NOW TRENDING.


T


he nation is on a health kick - and this is being reflected in the choices shoppers are making in


the food and drink aisles. Wholesome, natural and gluten free are in. The free from market, incorporating


gluten free, has exploded in the last five years. No longer just for Coeliacs or those with an intolerance, gluten free is trending - embraced by consumers who consider it a healthier way to live. Statistics back this up with researchers at Mintel claiming that 1% of the UK population are Coeliacs - yet 20% buy gluten free products. Gluten free is on the march and shows no signs of slowing any time soon. Producers and manufacturers


are responding to this explosion in demand for free from, with a flurry of new products and ingredients entering the marketplace. Many new food and drink products now carry a gluten free claim. Once niche - gluten free food and drinks are beginning to break out


and move into mainstream. Tony Goodman is CEO of Yumsh


Snacks - the producers of the award winning Ten Acre premium range of gluten free snacks. Their hand cooked


crisps and hand popped popcorn are Free From Plus - great tasting - plus gluten, dairy, gm and msg free, vegan, halal and kosher. Mr Goodman says: “According


to Kantar Worldpanel, more than 13m households in the UK now buy


18 The Delicatessen Magazine


free from food - including gluten free. This is still growing. Retailers are responding, recognising that consumers today are much more health aware - and are being more careful about what they are looking for and what they put in their shopping baskets. There is still a preconception


that gluten free products cost more and don’t taste as good. But things have moved on dramatically. Today there is so much more choice. Ten Acre really do tick all the boxes for retailers. They are snacks which will sit in either the free from or the mainstream aisles. They are premium great tasting products, which happen to have unrivalled free from credentials. Importantly, they are also sensibly priced.” Retailers, says Mr Goodman, can maximise their sales of gluten free food and drink by moving away from specialist aisles for free from products, and educating their shoppers. “Free from food and drink should sit on mainstream shelves where the everyday shopper can see them and then make their selection. This would


help avoid duplication of products on retail shelves - and thereby increase the profit per square foot for retailers,” says Mr Goodman. “There is also no better way to sell


a product than to taste it. In store tastings can actively show consumers just how good free from products now are - and they can then spread the word. It also gives retailers the chance to learn about the free from products that they sell, so they can market them correctly in store.” There are ten flavours of hand


cooked crisps, and seven flavours of popcorn in the Ten Acre range, including four Great Taste winners and four new flavours. They are available in a variety of bag sizes for retail - and also come with an array of merchandising support for retailers to maximise sales. “Accessibility is key. We believe


that everyone should be able to enjoy great tasting snacks regardless of their lifestyle choice or dietary requirements, whether that is gluten free or veganism,” adds Mr Goodman. l


www.yumshsnacks.com @yumshsnacks/@10acre


free


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