FEATURE: GROWING YOUR BUSINESS
Amplifying the experience
It’s not just entrepreneurs and young start-ups that are driving their businesses to maintain a competitive advantage. SALLY WALDER, general manager of premium hospitality provider, Amplify, explains how the brand continues to provide the ultimate live experience.
“Corporate hospitality has long been viewed as an effective tool for retaining business. It provides a more informal environment for entertaining and treating clients and colleagues showing that you value their custom, their time and their efforts,” says Sally. “Amplify demonstrates that hospitality doesn’t have
to be at a football match or a golf day; our members like having the ability to choose an event to suit their client’s tastes, whether it be music, comedy, or sport and tailoring the package level to suit their budget.” Formerly known as the Concert Club and then
Entertainment Zone, the NEC Group-owned brand has been delivering arena hospitality for over 20 years and, with each of its rebrands, there has been a noticeable increase in service. Sally added: “From a set silver service to multiple
custom packages, we’ve had a steady timeline of growth. 2009 in particular, saw us introduce Amplify’s top level hospitality ‘Air’; boasting its own restaurant at the Genting Arena for the exclusive use of Air members, the popularity of this package has become so in demand, we’ve had to create a ‘holding’ package for those on the waiting list. “However, the corporate hospitality sector is
vulnerable to fluctuations in the economy, and in an ever-growing and competitive market place, we have had to invest to maintain our position within the industry, to not only capture members but keep them with us.” The December 2014 re-launch of the Barclaycard
Arena gave the brand the opportunity to take event hospitality at the Barclaycard Arena to the next level,
creating two new restaurants for customers to rival those already available at the Genting Arena; The Foundry and the Quartz, both designed to reflect Birmingham’s industrial heritage. Further to this, in October 2015 Amplify spent £500,000 transforming the Lakeside Lounge at the Genting Arena, boasting contemporary furnishings to offer a sense of modern glamour. Amplify is run by a dedicated team of
representatives, who each look after their own members when booking. Event hostesses are also employed, in addition to catering staff, who ensure members receive a first class service right through to event finish. It is this personalisation, teamed with luxury facilities, that has proved to be a winning formula. We hope to enhance this service even further and make Amplify membership a must for any prosperous businesses in the area. “Ultimately, the events are what entice people, with
Jeff Lynne’s ELO, Rod Stewart and Adele just three of the hospitality highlights for 2016. However, a great customer experience - and the differentiating factors of your hospitality facilities over and above others – is what makes people return again and again. We are fortunate to have a growing arena events portfolio at our arenas, and the opportunities these provide will be key accelerators for further growth in this financial year and beyond.”
To find out more about Amplify or booking hospitality for an event, please call the team on 0844 338 0333 or visit
www.amplify.co.uk
APRIL 2016 CHAMBERLINK 41
Sally Walder, general manager, Amplify
‘The NEC Group- owned brand has been delivering arena hospitality for over 20 years’
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60