PREMIER MEMBERS
Death of former Belfry chief
F
New home: Ben Craven, AMT Vehicles Rentals area manager for the North and Kelly Kennedy, branch manager of the new Birmingham location
Driving forward growth
Independent vehicle rental specialist AMT Group has relocated its Midlands base from Nuneaton to a modern 7,000 sq ft facility in central Birmingham. The firm says the move will
enable it to better serve corporate and private customers across the region – and has already created around ten new jobs. The new building is a former
Jaguar Land Rover car dealership on Bromford Road, Erdington. AMT currently has seven
locations from the South East to Scotland. The firm was established in 1995, and is a privately owned business, headquartered in Leeds
which employs 190 staff around the UK. It offers short term leasing, contract hire and leasing and has a specialist cars division. Andy Crinson, general manager
of AMT Vehicle Rental, said: “We have already established a loyal customer base in the West Midlands, based on the high quality and bespoke service we provide. “The move will enable us to take
our operation in the region to the next level with the improved capacity at our new facility meaning that we can offer an even wider selection of the more unusual prestige and specialist vehicles for which we are renowned.”
ormer Belfry chief executive officer Brian Cash, who oversaw three Ryder Cups
during his tenure, has died. Cash (pictured) joined the Belfry
in February 1976 and worked there for 14 years, overseeing some radical changes. It was his decision to bring the Professional Golfers’ Association (PGA) headquarters to the Belfry in 1977, and helped transform it into one of the world’s most iconic golfing destinations. Cash played an integral role for three out of the four Ryder Cups to
be held at The Belfry in 1985, 1989 and 1993, before retiring in 1995 ahead of the final Ryder Cup staged there, in 2002. In his first Ryder Cup, he and his team witnessed the first European victory in 28 years, attracting 90,000 spectators to the event, which by far exceeded all records at the time. During his tenure, Cash saw the transformation of all three golf
courses at the Belfry, designed by renowned architects Dave Thomas and Peter Alliss. Thomas was responsible for designing the iconic tenth hole at the Brabazon, now one of the most famous holes in the world. Famous Course Architect Thomas did not feel that the hole was
going to be long enough to be a par 4. However, Cash was adamant that it shouldn’t be changed, as he wanted to make it a driveable hole with huge risk and reward. After retiring in 1995, Cash lived with his wife Margaret in France for
a number of years before moving to the Algarve, where he spent his later years.
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