INDUSTRY NEWS PRESS RELEASES FOLKINGTONS
LUSCOMBE DRINKS
● An artisan drinks producer, Luscombe Drinks is the home of award-winning great taste. Founded in 1997 by Gabriel David, Luscombe is an independent family business based in South Devon. They use only the best ingredients, recipes and techniques to make their 22 delicious soft drinks, bubblies, ginger beers, crushes and juices. Using natural, organic ingredients throughout their drinks range, they are proud to use the fi nest fruit to get their fl avours and source only the best fruits harvested from their own orchards and trusted growers. Juices in Luscombe Drinks’ range include English Apple Juice, Mostly Devon Apple Juice, Apple and Pear Juice, Apple Juice with Elderfl ower, Apple and Ginger Juice, Apple and Apricot Juice, Orange Juice and Carrot and Orange Juice. They are available in 24cl and 74cl bottles. None of the juices in Luscombe’s range contain added sugar.
www.luscombe.co.uk PIP & NUT
● Innovative nut butter brand Pip & Nut has added a new Honey Cinnamon Cashew Butter fl avour to its range, which also includes Peanut Butter, Almond Butter and Coconut Almond Butter. Pip & Nut provides premium yet
42 The Delicatessen Magazine
● The Folkington’s Garden range of Ginger Beer, Rhubarb & Apple, Elderfl ower and Lemon & Mint, are all made from sparkling natural spring water and fully traceable not from concentrate juices and natural ingredients. With an average of less than 100 calories each, Folkington’s Garden 250ml cans are expected to have wide appeal, especially popular among customers that want to sell a range not available in the multiple retailers. Paul Bendit, founder of
Folkington’s comments “This is a huge and exciting leap forward for the Folkington’s brand which has grown ten-fold in the last four years. Cans are rapidly gaining popularity for premium drinks and are also friendly to the environment. This new range of sparkling drinks complements our range of fruit juices and provide more choice to our customers.”
PIPERS WINS SECOND DESIGN EFFECTIVENESS AWARD
● Pipers Crisps has won the prestigious DBA Design Effectiveness Award for an unprecedented second year, this time scooping Gold in the Food Producers category. The award recognises the ongoing effectiveness of the new packaging design which the premium crisp maker introduced in 2012. In the three years since the redesign, Pipers has doubled their number of stockists, achieved 25% year on year sales growth and created 44 more local jobs. Alex Albone, founder of Pipers Crisps, comments: “We’re thrilled
accessible products and exciting fl avour combinations. The brand is capitalising on the growing popularity of nut butters, which are gaining market share from more traditional spreads and preserves, as consumers seek out healthier alternatives. The new Honey Cinnamon Cashew Butter
with the pack design that BrandOpus
created for our brand. Pipers now boasts better on-
shelf stand out, with a design that reinforces our approach; making Britain’s tastiest crisps through teamwork and the best quality ingredients. The feedback from clients and consumers has been overwhelmingly positive, and the redesign has been the catalyst for the tremendous growth in sales of Pipers Crisps.
www.piperscrisps.com
is a delicate blend of sweet fl ower honey, warming cinnamon spice and wholesome nutty goodness. Like all Pip & Nut’s nut butters this latest addition to the range is made from all-natural, quality ingredients, with no refi ned sugars, additives or palm oil. Plus, it’s high protein, vegetarian and packed full of vitamin E and magnesium.
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