Natural Food show
The UK’s only dedicated trade event for natural and organic food and drink returns to London ExCeL on 17-18 April with an unprecedented 650 exhibiting companies. Here’s a taste of what’s on offer for 2016.
W
hether it’s down to lifestyle choice, personal ethics or special allergy
requirements, more consumers than ever are now questioning the provenance, ingredients, and naturality of their food and drink choices. Speciality food buyers looking to cater for this increasing demand will �ind more natural, organic, artisan, Fairtrade, vegan, vegetarian, free- from and special diet food and drink products at the Natural Food Show than any other UK event this year. “I think more and more the consumer is looking at ethics to make their own choices. The consumer is critical and more demanding, wanting to know what is in his food and where it comes from. This show responds to these demands” says celebrated chef (and previous speaker) Raymond Blanc.
INTERNATIONAL FLAVOUR
“For 2016, the show will host new national pavilions from Peru, Bulgaria, Turkey, Thailand, The Philippines, Armenia and Moldova. They’ll be joining returning contingents from France, Italy, Poland, Greece, and the USA. Many other countries are participating at an individual level – including the Republic of Ireland, Germany, Australia, Canada, China, Russia, New Zealand, Denmark, Sweden, Cyprus, The Netherlands, Austria, Spain, Belgium, Boliva, Bosnia & Herzigovina, Czech Republic, Dominican Republic, Hong Kong, Iceland, India, South Korea, Latvia, Lithuania, Malaysia, Palestine, Portugal, Singapore, Slovakia, Slovenia, South Africa, Sri Lanka, Switzerland, and Vietnam.” Countries increasing their presence
for 2016 include Greece (hosted by Economotechniki) and Italy. The latter will now occupy two new pavilions in The Natural Food Show, including Demeter Italy (a new biodynamic association pavilion) and the Italian Pavilion, which will focus on specialty food and drink from the country’s distinctive southern regions (including Campania, Calabria, Puglia and Sicily). Thailand is also hoping to make a big impression at the show this year, debuting not one but two pavilions – promoting their famous cuisine, and health and wellbeing products respectively.
ORGANIC ASSOCIATIONS UNITE
The UK’s certi�ied organic food and drink offering has also been expanded, with the Soil Association and Organic Trade Board joining forces for the �irst time at the show under the slogan ‘Growing Organic Together’. The pavilion, which includes the popular Soil Association Organic Chiller area, will feature well-known brands like Nairn’s, Mr. Organic, Alara, and In�inity
Foods plus debut appearances from YoGhee Butter, Greens Organic, Ibiza Superfoods, and Organic Delight.
FREE-FROM FOCUS
With the free-from food market forecast to grow 13 per cent to £531 million in 2016 (and reach £673 million by 2020, according to MIntel), natural alternatives to meat, poultry and �ish products, allergen-free products, as well as eggs, dairy, cheese, chocolate and honey for vegans – remain a priority for many buyers that visit the show annually. Bravura Foods, Viotross S.A, The
Raw Chocolate Company, Veganz GmbH, Coconom, Conscious Chocolate, Think Products Europe, Superfoodies, The Tofurky Company, Follow Your Heart UK, Topas GmbH, Raw Gorilla, and Bute island Foods – all exhibiting in the The World of Vegan pavilion – are just a selection of 2016 exhibitors who tick many (although not necessarily all) of the free-from boxes. Whilst sugar free products are
available from Clearspring, Suma Wholefoods, Of The Earth Superfoods, Bounce Foods, Booja-Booja, Essential Trading, Creative Nature Superfood, Zootfoods, Organico Realfoods, Pip & Nut, Iswari Ireland, granoVita UK, Biona-Amisa-Raw Health, Erbology, cereal lovers, Rebel Kitchen, and many more. Another market gaining increased momentum over the last few years is the alternative tea market. According to Mintel, although traditional black tea sales dipped, fruit and herbal tea sales grew by 31%, speciality teabags by 15%, and green tea steamed ahead with a 50% rise. Exhibitors showcasing this buoyant category include Sonnentor, Neuner’s, Koyu Matcha Tea, Pukka Herbs, Salus UK, Solaris.Tea, Metropolitan Tea Co, Bekley-Organics,
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