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THE FARM SHOP & DELI SHOW 2016


T he Farm Shop & Deli Show


returns to the NEC from 18- 20 April to once again provide farm shops, delicatessens,


garden centres, food halls, cafes, butcheries, bakeries and coffee shops from across the country with an opportunity to discover the latest developments in artisan produce. The UK’s focus on provenance continues to �lourish. Fuelled by TV


THE FARM SHOP & DELI SHOW 2016 IS BACK AT THE NEC, BIRMINGHAM,18-20 APRIL WITH THE BEST REGIONAL PRODUCE.


shows such as the Great British Menu, as well as celebrity chefs championing regional provenance, the nation’s passion for the richness and diversity of regional foods shows no sign of abating. And this will be re�lected by the products showcased at the 2016 edition of the show. As always, the Farm Shop & Deli Show will be packed full of interesting and informative features, from live cooking and informative masterclasses, to invaluable expert advice and product presentations.


What’s more, the winners of the Farm Shop & Deli Awards 2016 will be revealed and celebrated at the event. Now in its sixth year, the Farm Shop


& Deli Show provides a platform for visitors to source some of the nation’s best-loved products, as well as enabling leading �igures in the sector to come together to debate and discuss


18 The Delicatessen Magazine


the future of speciality food. Co-located with Food & Drink Expo 2016, there will be thousands of brands and products on display, all


under one roof. Bridisa, Cook, Hider Foods, Olives Et Al, Blakemore Fine Foods and Crème D’Or are just some of the exciting names con�irmed. If you’ve been to the event in the past and believe you’ve seen it all before, think again. This year’s Farm Shop & Deli Show programme will equip visitors with all the inspiration, knowledge and industry insights they require to help set their businesses apart from the competition.


Gaining inspiration from the best


Over the course of three days, visitors will be able to attend a variety of sessions, designed to offer valuable information and new techniques to businesses. Despite remaining a staple of the


nation’s diets, the bread category continues to evolve with consumers demanding new products that boast


qualities such as being organic, gluten- free and artisanal. Bakers are being challenged to reinvent their breads to meet these changing trends. During Farm Shop & Deli Live, long-time baker, Colin Lomax of Rank Hovis will provide insights into the latest trends, including super-healthy options, which will help attendees identify the best offer for their business. Popular chef and food writer Phil


Vickery will return to the event this year, hosting a masterclass on making speciality food dishes for people of all diets. Having been appointed as an ambassador for Coeliac UK several years ago, he is passionate about improving knowledge in the food industry and highlighting the necessity for more gluten-free cooking. As an increasing number of people are diagnosed with the disease, at Farm Shop & Deli Live, he will share tips from his signature ‘free-from’ dishes, enabling cooks to create their own fully inclusive menus. Moving onto the drinks sector. The


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