growth of the craft beer market means that Britain now has more than 1,300 breweries – more per head than any other country – and that �igure is expected to increase by 10 percent over the next year. The importance of speciality beer can be seen in the fact that it was recently added to the basket of goods used to calculate the country’s in�lation rate. Richard Fox,
the writer and broadcaster, and Iain Hemming - owner of Thyme and Tides - will run a live tasting session at the event, providing details on how to make the most of the phenomenon. Having weathered the �inancial crisis of the late-noughties, consumers now have more cash in their pockets and are once more beginning to shop for higher-end products. Olive oil is one category that is expected to bene�it, with the latest trends predicting that shoppers are increasingly looking for premium options. Giles Henschel, CEO and co-founder of Olives Et Al, will provide attendees with advice on how to maximise sales in this valuable area. Additionally, Charlotte White, the author of the popular Burlesque Baking book, will host a masterclass
Q&A
WITH JACK HALLIDAY, EVENT DIRECTOR, FARM SHOP & DELI SHOW WHY DO YOU THINK THE SHOW ● Our aim has always been to give
BENEFITS VISITORS?
visitors a chance to source local, regional and international artisan food and drink products in an easy and accessible way. There is nowhere else where you can �ind so much speciality produce under one roof – it really is the one-stop-shop for farm shop, delicatessen, garden centre, food hall, cafe, butcher,
baker and coffee shop buyers in the UK. In addition to the exhibition, the topics covered in the live events allow businesses to identify trends, improve their knowledge and come away from the show with a clear idea of how they can improve their business. Not only that, the networking opportunities are second to none.
WHY WOULD YOU ENCOURAGE PREVIOUS VISITORS TO COME BACK TO FARM SHOP & DELI SHOW AGAIN THIS YEAR?
● I would always encourage visitors to come back to the event because every year is different. Many of our exhibitors launch new products at the show, so it’s a fantastic opportunity to get an exclusive �irst look at what’s on offer in terms of artisanal food and drink. In addition to this, we always make sure our programme of events is refreshed year-upon- year so it continues to be both informative, engaging and current.
HOW DOES FARM SHOP & DELI SHOW STAND OUT FROM
OTHER FOOD SHOWS? ● Farm Shop & Deli Show is co- located with three other major
UK trade events – Food & Drink Expo, Foodex and the National Convenience Show.
It gives visitors the chance to not only source the best artisan produce, but also investigate trends in other areas. A visit to the event is worth the time and travel as you will undoubtedly come away with inspiration that will bring new life to your business and your bottom line. ●
The Farm Shop & Deli Show 2016 is at the NEC, Birmingham from the 18th to the 20th April.
The Delicatessen Magazine 19
an offering to life. He will also host a session that will provide valuable insights on the digital options available to grow retail businesses. This will be complemented by a session on social media’s role in
in how to turn everyday cakes into impressive and glamourous designs. TV chef Rachel Green will present ideas on how to make the most of game produce, while master chocolatier Will Torrent – who has
worked with Heston Blumenthal and Jamie Oliver – will explain practical ways to meet the growing demand for speciality chocolate. One of the main attractions will be
Sunday Brunch host Simon Rimmer’s session on food waste. A hot topic in the food and drink industry, he will run a live demonstration where dishes will be created using techniques that reduce the amount of product discarded during cooking. For visitors looking to create a stand-out charcuterie counter,
Turnbulls Deli owner, Charlie Turnbull, will show how to bring
driving sales, presented by Karen Fewell of The Food Marketing School. Visual merchandising is an important aspect of any retail business – not only the larger stores. Customers want to �ind items quickly in a well-presented and planned out shop. To help attendees understand how to maximise sales, Eve Reid from Metamorphosis Group & Retail School will deliver expert advice that can be implemented in almost any retail environment. As well as an action-packed
programme of events with plenty of new additions for 2016, Farm Shop & Deli Show will be bursting with new and exciting products for retailers to try and taste as they have the opportunity to meet with hundreds of suppliers. Visitors will be treated to a myriad of products that tap into demand for locally sourced and authentically produced food and drink. ●
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