HIDER FOOD IMPORTS LTD
A NOTE FROM MIKE THIRKITTLE, JOINT MANAGING DIRECTOR
T
here are so many brands of jam, fruit spreads, preserves, honeys and curds available to
buy these days that from a distributor point of view you never know where to draw the line but here at Hider we feel it’s important that we do justice to those brands that we work with and building close customer/supplier relationships is key to any sales success - two of the leading brands from our own sales point of view being Thursday Cottage and St Dalfour. Thursday Cottage have been manufacturing for more than 50 years and the ingredients used, the open pan cooking and their products’ distinctive taste and character ar
er are little
changed from their very �irst pr
�irst production run back in 1963. Within the Thursday Cottage brand the reduced
sugar preserve range continues to be a popular seller. Naturally sweetened with fructose and therefore much less sugar than traditionally made preserves they are enjoyed by those who like a less sweet jam as well as those with particular dietary requirements. The reduced sugar Orange Marmalade is by far Hider’s top selling sku but other �lavours are often found on customer orders. RRP £2.55 - £2.75 for 315g reduced sugar range and £2.85 - £2.95 for the 340g traditional jam range. Jars of St Dalfour preserves �irst appeared on UK retail shelves at the end of the 1980’s. These fruit spreads, being all natural with rich, luscious ingredients, superb taste and outstanding presentation soon became very popular and today are considered by many as a culinary masterpiece. The full range of close to 20 different �lavours appear in Hider’s product list and whilst best sellers include Orange & Ginger, Thick Apricot and good old Strawberry there are other more
intriguing varieties to keep customers interested. RRP £2.15 across the range There will no doubt be many
more manufacturers vying for their brands to be featured in our quarterly brochures and we never tire of tasting their produce no matter what the combination of �lavours - there’s always space to be found in our Christmas brochure for great gifting ideas. ●
www.hiderfoods.co.uk
AWARD WINNING
FAMILY BUSINESS SPECIALISING IN HEALTHY, HANDMADE, NATURAL PALEO SNACKS
Make sure your shop stocks the Original British Artisan Pâté in the deli counter, in the freezer, on the multi deck or on the shelf. The choice is yours so that your customer has the choice too.
THE VERY BEST OF PATCHWORK PÂTÉ
www.patchwork-pate.co.uk Tel: 01824 705832
/patchworkfoods @patchworkfoods T: 01453 826856 W:
www.primaljoy.co.uk The Delicatessen Magazine 31
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