THE BRITISH AMERICAN BUSINESS COUNCIL IS COMMITTED TO PROMOTING TRANSATLANTIC TRADE AND INVESTMENT BETWEEN THE US AND THE UK
CONTACT: Helen Melville T: 0121 607 1938
PARTNERS BABC PATRON
Don’t get trapped in an export graveyard
Exciting plans
for anniversary Sponsored by the State of South Carolina Europe Office and the High Commission of Canada, BABC Midlands’ 20th anniversary luncheon, being held on 17 March at Hotel du Vin in Birmingham city centre, is a sell- out event. “Interest in the event has been
tremendous and we are delighted that Alan Kessel, the Canadian deputy high commissioner in London will be joined by MP Hugo Swire, Minister of State at the Foreign and Commonwealth Office as our guest speakers,” said BABC Midlands manager Helen Melville. Mr Kessel
BY FRED BROMWICH
export market can often become a ‘graveyard’ rather than the ‘shangri-la’ that exporters are looking for. That’s the warning from Daniel Romer, UK-
U
based accounts director with Sales Direct USA, which guides British companies through the intricacies of establishing a foothold and creating opportunities in the US market. Daniel (pictured), who has returned to
England following 15 years in America, said: “When it comes down to it there are few nations with which the UK can claim as solid an international tie as with the US. However, the US is not a country to play at exporting to. “Unfortunately, it has proved to be a
graveyard for many a UK company attempting a foray into America but not understanding the requirements associated with achieving effective market penetration.
K companies annually sell goods and services to the US worth £105 billion – but for the unprepared our largest single
“The US does constitute the export market of
greatest potential for most UK manufacturing companies but it must be approached with a clear strategy and a degree of understanding if success is to be achieved. With a thought out, well formulated strategy there is every chance that a company will succeed in selling to the US.
‘Is it profitable to sell your product or service to the US?’
“The key components are viability and differentiation. In other words is it profitable to sell your product or service to the US taking into consideration freight, insurance and other additional export costs and is your product different and better than the competition?” Daniel also said that Sales Direct had
successfully launched over 40 British products into the US marketplace covering the automation, textile, medical and IT sectors.
• If you feel your product is a fit for the US e-mail Daniel at
dan@themastersgroup.co.uk
Telemarketing goes overseas
Team Telemarketing, which operates a call- centre based in Hall Green, Birmingham, is generating new trans-Atlantic trade deals. Last November, its services were engaged by
Basic Lead, a B2B event production and marketing agency headquartered in Los Angeles and Johannesburg, to help promote Discop Africa Johannesburg, a three-day event offering a global stage for film, TV content, adaptation rights and packaged channels in the region. Team Telemarketing engaged with film
producers globally to invite them to the Johannesburg event, updated databases and
produced daily activity reports for the organisers. And they were delighted with the outcome when ‘Discop 2015’ was adjudged to be the best in the history of the event. Along with general campaigns, Team
Telemarketing provides specialist IT and financial services telemarketing, appointment setting and lead generation, database building and cleansing, surveys and market research and event planning and promotions.
For further information log on to
www.teamtelemarketing.co.uk
(pictured), based in the UK since 2013, has held a number of top roles for his country, including legal adviser at the Department of Foreign Affairs, Trade & Development, and deputy legal adviser and director general of the Bureau of Legal Affairs. Mr Swire took over his ministerial role in 2012. BABC Midlands is one of 20 Chapters
associated with the British American Business Council, the world’s largest transatlantic networking organisation. .
A massive deal
Corporate lawyers at DLA Piper Birmingham are celebrating after completing one of the largest deals ever handled by the firm. Headed by partner John Campion, the
team acted for Synergy Health plc, the global supplier of outsourced services to healthcare providers and related markets, on its £1.2 billion acquisition by US-based Steris Corporation, a market leader in infection prevention, contamination control, surgical and critical care technologies. Synergy Health, founded in 1991 as a
manufacturer of surgical packs in Corby, was listed on the London Stock Exchange until its acquisition by Steris, which itself has a history dating back to 1894. Today, through a series of strategic acquisitions and continual innovation of new products, Steris holds one of the broadest portfolios of products in the industry. It stands at the forefront of efforts to prevent infection in healthcare and pharmaceutical environments, and is broadening its reach with products to meet the needs of defense and industrial markets. The combined group is valued at £3.6 billion.
MARCH 2016 CHAMBERLINK 25
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