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QF Focus Magazine The History of Pinarello Cycles

Giovanni Pinarello was born in Italy on the 10th July 1922 during a difficult post-war period and was the eighth of twelve children. His love for two wheels led him to pursue a career in cycling. The young Giovanni immediately attracted attention and had won over 60 races by the time he was 20, he also won “la popolarissima” in Treviso which was a very important race in the Dilettani circuit (a level of racing that opens the doors to being a professional).

From 1946 Giovanni made his mark in the world of cycling and in 1951 he was last in the 34th Giro d Italia which was won by Rosa Fiorenzo, but in those years last place was not a disgrace, instead the last rider wore the Maglia Nera (black jersey). Giovanni still tells stories of the strategies that he carried out in order to take this ranking. There has been known cases of cyclists purposely flattening their own tyres, hiding in barns or bars in the aim to lose time in order to arrive last in the stage. Arriving last also means a celebration, including a lap of honour with the winners in Vigorelli velodrome. Giovanni did just that on the 10th June 1951 carrying this triumph to Milan. That jersey went on to tag Giovanni forever “the one with the Maglia Nera” and is still visible today in the Pinarello shop in Treviso. In 1952 Giovanni prepared to ride the “Giro d Italia” again but at the very last minute had to give his spot to the young Pasqualino Fornara who had just been fired from the Fausto Coppi’s team Bianchi. Giovanni was disappointed but his team offered him £100,000 to step aside, a considerable amount of money for those times. This money was used to bear the fruit of what was the crown of his dreams, to open a small bike workshop in order to build his own bicycles, and so Cicli Pinarello was born. Giovanni worked hard, harder than he ever had before and he had many good ideas. In 1961 Pinarello sponsored its first ride and its first victory at the “Tour de L’avenir” thanks to Guido de Rossa. The Pinarello brand began to carve out its own space ahead of the bigger names of its time, small sponsorships, small goals, and slowly the plant grew. In 1975 Pinarello began to enjoy widespread popularity and its first Giro d Italia victory opened a decade of great satisfaction. In 1988 Pinarello began to change. It was no longer a small workshop and things started to get serious. Fausto, Giovannis son entered the business and they also had their first “Tour de France” victory with Pedro Delgado. Giovanni slowly left his position to allow Fausto to continue his dream. In the early years Fausto lived in his father’s shadow learning all the secrets of the trade by watching and learning at the same time developing his entrepreneurial skills ready to manage the business as a whole. The Pinarello brand enjoyed popularity in Italy but Pinarello is one of many Italian bike brands and thousands globally so the challenge for Fausto had just begun. He had a strong and

decisive character, one which could be seen in his business decisions, he began to develop an alliance with teams who seemed to be only of second grade but through time became extremely successful, producing champions that took the Pinarello brand to great heights. Fausto decided to invest in a middle range German team who were failing to find a sponsor. In less than a year this small team became unbeatable and dominated the cycling scene in the 1990s – “Team Telekom.” Also in the 1990s Fassa Bortolo entered the world of cycling and Fausto took the opportunity to join forces. The result was many more victories in all disciplines with Fassa Team dominating the scene for the next 5 years. Soon came one of the largest technical innovations Fausto had ever introduced “Magnesium” and with it – The Dogma was born – a top end bike for Pinarello whose name from then on became the reference point for all high end road bikes. This was followed by the Prince, a model which immediately claimed the best bike in the world title. 2 years later the world’s first asymetrical bike, The Dogma 60.1 was born and became the most acclaimed bike in the world, winning more titles than any other bike. The Pinarello Dogma had

already claimed 2 Tour De France victories, a World Championship Crown, First and Second place in the UCI Team rankings and since its birth over 300 races in the pro-tour circuit. And then in 2009 Fausto joined forces with the small newly-born Team Sky, who now dominate the world of cycling on their Pinarello’s.

Gary and Lynn at Cyclogical in Quesada have expanded their road bike range, and are now delighted to be stockists of the world famous “Pinarello bikes”. They have at present some models in stock and can supply any model from the new 2016 range within 48 hours. They are also hoping to get one of the first Dogmas to have the newly launched Sram etap wireless electronic shifting system by Easter. The full range can be viewed on Cyclogical’s website. or

Gary and Lynn are available at Cyclogical in Quesada Monday to Friday 09.30-17.30 and Saturdays from 10.00-14.00 to assist and advise you on all your cycling requirements.

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