PRODUCT REVIEW


change attitudes and for agents to reallocate budgets, “but in the case of Market View Pro there’s a strong rationale for doing so. The benefits of the instruction winning data speak for themselves. “One agent, signed up in December, won


two new instructions in the first week, thanks to Market View Pro. “The biggest compliment is how cagey


agents are about Market View Pro – they don’t want their competitors to use it. One said it’s the industry’s best kept secret and he’s happy if it stays that way!” It is indeed very useful when pitching for


Graphic displays of your position in the market!


more options, more control. Yes, agents know their market and target


properties. They know if their negotiators are answering phones, if they are winning instructions, if they’re not completing sales or lets – they don’t need to be told! Equally, you may not like the idea of all your information being available to other


agents. But, resistance, as they say, is futile. Technology is the way ahead, using the information that you have helped to create to your own benefit – rather than letting your competitors know more about you (if they have Market View Pro) than you know about them. Richard Shamsi says it’s a challenge to


new instructions, the data that you can present to potential sellers or landlords – for example, how many homes you sold in the last three months – and how many the others have sold. There’s nothing so persuasive as success.


Market View Pro is part of a broad range of business services now offered by DPG, it’s definitely worth checking out. Visit: http://businessservices.tdpg.com


Do you have any opinions to share? www.propertydrum.com/articles/marketviewmar


PROPERTYdrum MARCH 2012 39


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