Facebook – yes! “We’re just getting going and have plans to use Facebook quite extensively during this year. It’s not expensive to outsource the work and we’ll ramp up user numbers by bribing people with prizes and so on. A taster run with a video last year was very successful. Using Facebook, we had over 2000 hits on the video instead of the normal 100.” JAMES WYATT BARTON WYATT
Text messaging – yes! “We use text messaging from our bespoke database for, Ad hoc texting to applicants (to ask if they’re still looking, for example) Sending properties – if they agree, we sign them up to receive up to 5 properties per day which meet their search criteria. Confi rming a viewing to a tenant and confi rming the viewing to an applicant Confi rmation of a valuation appointment for a prospect landlord Texting contractors to confi rm job sheet.” FINDERS KEEPERS OXFORD.
Short, sweet and effective, says Finders Keepers.
Text messaging – yes! “We use @thebu2iness to tell our 1300+ applicants about every new property within seconds by email & SMS.” JOHNSONS EVESHAM
“We use SMS to inform all applicants of new instructions. We also use it as another means of communication.” PREMIER PLACES WORCESTER
“Edmund Cude has used SMS technology since 2010, offering landlords a quick, accurate research tool when considering rental values in a particular street. By texting the word “VALUATION” to 84840, the system triangulates the landlord’s location and sends them the top rental comparables on that street and immediate area and links to relevant properties. It registers their details on the system and our Senior Relationship Managers will contact the landlord the same day to discuss their property.” ROBERT NICHOLS EDMUND CUDE
“Wanna hear about new instructions via text? Wanna get fed up with endless irritating texts? We tried – no-one liked them.” BARTON WYATT VIRGINIA WATER
What’s your view? Email us now,
Sheila@propertydrum.com
www.propertydrum.com/articles/textandfacebook Do you have any views on this? Log on and add your comments.
PROPERTYdrum MARCH 2012 17
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