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UPFRONT


Mark Your Calendars! June 7 is National Health and Fitness Day


Fitness Industry Council of Canada


(FIC) is pleased to announce that June 7 is National Health and Fitness Day (NHFD).


NHFD was introduced as a private


8 Happenings | 12 Q&A | 14 Sport & Fitness 16 Staffing | 18 What’s New


Happenings


Mark Your Calendars! June 7 is National Health and Fitness Day


members bill by MP John Weston, and it encourages fitness facilities to open their doors on a com-


plementary basis on the first Saturday in June each year.


It encourages Canadians to participate


in healthy physical activities at a time when obesity-related conditions such as diabetes are taking an increasing toll on public health and the economy.


F itness Industry Council of Canada


Day (NHFD). NHFD was introduced as a private


invited to waive drop-in fees for the pub- lic, and members are encouraged to bring friends and


To participa e, on June 7 your club is (FIC) is pleased to announce that June 7 is National Health and Fitness


members bill by MP John Weston, and it encourages fi tness facilities to open their doors on a complimentary basis on the fi rst Saturday in June each year. It encourages Canadians to partici- pate in healthy physical activities at a time when obesity-related conditions such as diabetes are taking an increasing toll on public health and the economy.


family to the gym free of charge. FIC , a proud supporter of NHFD, has


created www.Gympass.ca, a website for clubs to announce their participation and show their sup-


port. Register today to ensure that your club is listed.


FIC w ll be providing a national media To participate, on June 7 your club is in-


vited to waive drop-in fees for the pub- lic, and members are encouraged to bring friends and family to the gym free of charge. FIC , a proud supporter of NHFD, has cre- ated www.Gympass.ca, a website for clubs to announce their participation and show their participat ng club, you can


advisory, a press release and a social me- dia campaign to highlight participating clubs. FIC is proud to say


that its last NHFD efforts generated over 1,400 direct media contacts nationwide. Many club owners were also featured in the news and media. As a support. Register today to ensure that your club is listed.


become the main media contact in FIC will be providing a national media


advisory, a press release and a social media campaign to highlight participating clubs. FIC is proud to say that its last NHFD efforts generated over 1,400 direct media contacts nationwide. Many club owners were also


your market for this national event. To showcase and promote your club


on June 7, let us know about your plans. 8 Fitness Business Canada May/June 2014 8 Fitness Business Canada May/June 2014


For example, how will you be promot- ing NHFD to your members? Send your stories, comments and feedback to Trisha Sarker at tsarker@ficdn.ca. We will post your comments and sto- r featur d in


and on our website. Contact FIC for a dia. As a participating


ies over social media, in newsletters the news and me-


media kit and speaking notes. club, you can become the main Let’s make NHFD 2014 a success!


To showcase and promote your


club on June 7, let us know about your plans. For example, how will you be promoting NHFD to your members? Send your stories, comments and


media contact in your market for this national event.


feedback to Trisha Sarker at tsarker@fi cdn.ca. We will post your comments and stories over social media, in newsletters and on our web- site. Contact FIC for a media kit and speaking notes. Let’s make NHFD 2014 a success!


8 Happenings | 10 Supplier News 12 Conference Recap | 14 Staffi ng | 16 What’s New


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