» Editor’s Note Rethinking the Box T
Graham Longwell
graham@fitnet.ca
Established model • daily rentals
• lots of paperwork • see the customer
his past March, the Fitness Business Canada team travelled to San Diego to attend IHRSA's 33rd annual International Convention and Trade Show (see “IHRSA 2014 Showcases
Fitness Innovation & Leadership" on page 12). The event, held at the San Diego Convention Center, featured inspiring keynote pre- sentations from fascination expert Sally Hogshead, best-selling author Dan Heath, entrepreneur and social media specialist Gary Vaynerchuk, and innovation strategist Luke Williams. Williams gave a particularly compelling talk on the concept of
disruptive thinking as he challenged stakeholders in the fitness in- dustry to not just think outside the box when it comes to new ideas
and concepts, but rather to flip the box over entirely and challenge the status quo. Consider his example of the recent evolution in the rental car industry:
Disruptive evolution model (e.g., Zipcar, Auto Share) • hourly rentals • no paperwork
• don't see the customer What’s your transformational disruptive idea for the fitness industry? Send your sugges-
tions to
fbc@fitnet.ca, and we'll include the best ones in an upcoming issue. Innovation was certainly in high gear on the trade show floor which featured many new
product and service launches, including Technogym’s functional training system OMNIA and MyDesign Studio from Cybex. Check out our expanded “What’s New” product and service section on page 16 for an
overview of these and many other products from the show, and visit our website (
www.fit-
nessbusinesscanada.com) for demos filmed onsite. We look forward to our next major industry event, the canfitpro International Fitness
and Club Business Conference and Trade Show being held in Toronto August 6-10, featur- ing keynote speaker and four-time Olympic gold medalist Hayley Wickenheiser. Watch for our July/August issue which will include a full conference overview.
Building a strong business requires the right tools.
BioEx Systems provides superior software for Personal Trainers who want to increase savings, improve efficiency and gain the competitive edge.
• Desktop software for exercise and fitness program development
• Testing, analysis, and reports
• Nutrition assessment and meal plans
• Billing, scheduling, retention, marketing
• Web based video exercise
10 15 20 25 30
0 5
Legend 9/14/2011 Client Result Client Goal 10/14/2011 Normative Value CANADA Vol. 15 No. 3 – May/June 2014
BOARD OF ADVISORS Colin Milner
Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.
David Hardy
President, Fitness Industry Council of Canada, Edmonton, Alta.
David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, president, canfitpro, London, Ont.
Dr. Greg Anderson
Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.
Joe Doiron Senior Policy Analyst, Physical Activity Unit, Health Canada, Ottawa, Ont.
John Frittenburg President, The JF Group, B.C.
Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity
Larry Greene
Co-Owner and Vice President, La Sporthèque de Hull, Hull, Que.
Michael Levy Executive Director, Spa Chakra Fitness, Chairman of the IHRSA Board of Directors
Susan Mundick General Manager Vancouver Board of Parks and Recreation, Vancouver, B.C.
CONTRIBUTING AUTHORS Brent Bishop, Rick Caro, John Paul Catanzaro, Paula Comfort, Barb Gormley, Billy Katelnikoff, Alec Pinchin, Michael Raphael
Publisher
Graham Longwell President, Mill Pond Publishing Inc.
Editor Graham Longwell
graham@fitnet.ca
Senior Editor Barb Gormley
Graphic Designer Jonathan Cresswell-Jones
General Manager Mill Pond Publishing Inc. Stephen Longwell
stephen@fitnet.ca
Vice-President, Sales Lori Longwell
lori@fitnet.ca
Correspondence, return address, change of address, advertising or subscription: Fitness Business Canada 30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Fax: (905) 873-8611 Toll Free: 1-888-920-6537 Email:
fc@fitnet.ca Website:
www.fitnessbusinesscanada.com ISSN# 1494-9318
Canada Post Canadian Publications Mail Sales
Product Agreement No. 40039312 Return Postage Guaranteed
15
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6 Fitness Business Canada May/June 2014 Celebrating
SUBSCRIPTIONS TO FITNESS BUSINESS CANADA and FITNET E-NEWSLETTER Fitness Business Canada is published by Mill Pond Pub- lishing Inc. six times a year: Jan., March, May, July, Sept. and Nov. Please visit
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