Three-time Olympian Brittany Schussler, with Town of Drumheller mascots Doris and Morris, visits Badlands Community Facility for Member Appreciation Night
5 Tips for planning a memorable event
Pulling together an appreciation event can be a challenging task, says event planner Susan Roberston, owner of Wellness at Work in Mississauga, Ontario. Here are her tips for creating great memories for members and minimal stress for the organizers.
1. Start planning earlier than early
Depending on the complexity of the event, work many weeks or even months ahead to secure your preferred speakers, guest instructors, exhibitors, caterers, prizes and venue.
2. Clarify your goal
Before you create a game plan, determine your goal (e.g., “to create an experi- ence that strengthens members’ bond to our club and therefore boosts retention numbers”). Determine specifi cally what you want to accomplish, then be sure that all elements of your event support this.
3. Rustle up sponsors
Even if you’re not working with a shoestring budget, consider including people or businesses who want to contribute their expertise or products in exchange for expo- sure. Leveraging business relationships is always a win/win.
4. Attract a big crowd
Draw prizes, silent auctions, food and giveaways are always great drawing cards. Promote the event as many ways as possible via social media, posters, email, etc. Many people will still miss all of this so ensure that staff members talk it up, especially closer to the date of the event.
5. Get feedback Congratulations! Your event was a huge success and is fi nally over. Well, almost. Take
time aſt er every special event to get feedback from attendees. Ask them what went well, what could be improved and what ideas they have to make the next event even better.
Barb Gormley is the senior editor of Fitness Business Canada, a freelance writer and editor, and a certified personal trainer. Contact her at
www.barbgormley.com.
Barb Gormley is the senior editor of Fitness Business Canada, a freelance writer and editor, and a certi- fi ed personal trainer. Contact her at
www.barbgormley.com.
March/April 2014 Fitness Business Canada 33 May/June 2014 Fitness Business Canada 33
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