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BALANCED BODY B EARS
alanced Body began 1976 when founder and CEO Ken Endelman was a furniture designer in Hollywood. A customer who taught an exercise called Pilates want-
ed Ken to build her a better version of something called a “reformer.” Forty years later, the company now provides fitness facilities around the world with Pilates and mindful movement equipment and education. The company has innovative- ly updated Joseph Pilates’ equipment by combining state-of-the-art engineering, materials and technology with a modern understanding of human biomechanics. Endelman and the company have been awarded 28 U.S. patents, with more pend- ing. The company is an advocate of the mindful movement community: In 2000, Endelman fought and won a trademark lawsuit that allowed the word “Pilates” to be used by everyone.
Ken Endelman and his legal team outside the New York City courthouse aſter winning the trademark lawsuit in 2000.
Our goal has always been the same; to design strength equipment that feels right.
CYBEX
therapeutic health and hospital products company that acquired the patent for the first Cybex product, an isokinetic test- ing device. In 1983, Lumex acquired Eagle Performance Systems, which designed and manufactured variable resistance strength systems. And in 1997,
T Y44 EARS
Cybex merged with Trotter Inc., a pioneer in producing motorized treadmills. Since 1988, Cybex has acquired over 90 pat- ents, and today it manufactures over 150 unique strength training pieces. Its cardio equipment includes a full line of tread- mills and bikes, plus the revolutionary Arc Trainer. The Cybex Research Institute oversees all research and education, which the company believes is critical to the scientific design of Cybex exercise equipment. Cybex products are sold in over 90 countries around the globe.
30 years and still standing strong! i 1.877.454.2285 #248 |
atlantisstrength.com Feel The Strength May/June 2014 Fitness Business Canada 29
he original Cybex was founded in 1970 as a division of Lumex Inc., a
For that reason, you will find people all over the world that choose Atlantis Strength.
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