» Facility Profi le Facility Profile


» Facility Profile


Still Thriving After all These Years by Alec Pinchin Top customer service, regular mem-


ber surveys and ongoing renovations and upgrading create a winning formu- la for a 30-year-old club


Fitness Forum has a proud tradi-


Still Thriving Aſt er All These Years


tion of serving the citizens of London, Ontario, since 1985. Our club has re- ceived a number of prestigious awards along the way, including once being rated by IHRSA and the Gallup organi- zation as a Top 5 Fitness Club in North America and the Top Fitness Club in Canada.


Our members’ accomplishments are


also something in which we take great pride. They range from modest fitness goal achievements to Olympic success: Three of our alumni members hav- ing won Olympic gold medals in men's hockey, in both Vancouver and Sochi.


Top customer service, regular member surveys and ongoing renovations and upgrading create a winning formula for a 30-year-old club


Top customer service, regular member surveys and ongoing renovations and upgrading create a winning formula for a 30-year-old club


The continued success of the club


can be credited to a strong original fa- cility design, management’s emphasis on customer service, and a willingness to stay on the leading edge of program- ming and equipment.


Since its inception, Fitness Forum BY ALEC PINCHIN BY ALEC PINCHIN


the Gallup organization as a Top 5 Fitness Club in North America and the Top Fitness Club in Canada. Our members’ accomplishments are also something in


F


which we take great pride. They range from modest fi tness goal achievements to Olympic success: Three of our alum- ni members having won Olympic gold medals in men's hockey, in both Vancouver and Sochi. The continued success of the club can be credited to a


The club was specifically designe and constructed to be a multi-purpose fitness club. Many changes have been made since it first opened. In 1985, Nautilus strength training equipment was best in class, and no fitness club in North America had more Nautilus than Fitness Forum. Today that equipment has long been replaced with multiple ines of equipment. Also gone from the early days is a 120-seat licensed bar


strong original facility design, management’s emphasis on customer service, and a willingness to stay on the leading edge of programming and equipment. Since its inception, Fitness Forum has spent in ex-


The conti ued success of the club can be credited to a modern cardio exercise area.


What's left from the early days? Not


cess of $2 million in new fi tness equipment and building improvements. The club was specifi cally designed and constructed to


much from a fitness equipment and programming point of view. Group ex- ercise has always been a club strength,


cess of $2 million in new fitness equipment and building improvements. The club was specifically designed and constructed to


40 Fitness Business Canada May/June 2014 Fitness Business Canada May/June 2014


has spent in excess of $2 million in new fitness equipment and building improvements.


has stood the test of time. Over 60 roof-mounted solar panels have been providing energy savings and conser- vation since the day the club opened. These panels use the converted solar energy to heat our domestic water sup- ply, significantly reducing gas utility costs.


Fitness Forum's most recent renova-


tion was undertaken in the summer of 2012 after an extensive survey con- firmed our members’ needs. The result saw most of club's cardio equipment replaced, and both selectorized and plate loaded strength equipment was added. A new room for personal train- ing and group TRX replaced one of the racquet courts, and both locker rooms were renovated.


In total, $500,000 in equipment ad-


ditions and building renovations re- sulted in significantly adding to the membership experience.


A recent member survey was


itness Forum has a proud tradition of serving the citizens of London, Ontario, since 1985. Our club has received a number of prestigious awards along the way, including once being rated by IHRSA and


itness Forum has a proud tradition of serving the citizens of London, Ontario, since 1985. Our club has received a number of prestigious awards along the way, including once being rated by IHRSA and


the Gallup organization as a Top 5 Fitness Club in North America and the Top Fitness Club in Canada. Our members’ accomplishments are also something in which we take great pride. They range from modest fitness goal achiev ments to Olympic success: Three of our alum- lni members having won Olympic gold medals in men's hockey, in both Vancouver and Sochi. and restaurant, now replaced with a


strong original facility design, management’s emphasis on customer service, and a willingness to stay on the leading edge of programming and equipment. Since its inception, Fitness Forum has spent in ex-


be a multi-purpose fi tness club. Many changes have been made since it fi rst opened. In 1985, Nautilus strength


40 Fitness Business Canada May/June 2014


completed in conjunction with The Retention People. When members were asked whether they would recommend the club to friends, the resulting “net promoter score” of 47 indicated that the club scored significantly high- er than most businesses, and this re- sulted in the club being interviewed for an article in IHRSA's Club Business International magazine.


After nearly three decades of opera-


tion, we look back with satisfaction and forward with anticipation. The club’s mission is to stay true to its core values and to continue in its efforts to be an industry leader.


be a multi-purpose fitness club. Many changes have been made since it first opened. In 1985, Nautilus strength


and today’s programming has evolved to include classes like Zumba, yoga and Spinning. Squash has replaced rac- quetball as the court game of choice, and various types of body weight training and suspension training are current staples of most of our exercise programs.


One of our club's earliest features


Aſter


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