QuickBI QUICK BITS Alec Pinchin is co-owner of Fitness Forum.


training equipment was best in class, and no fitness club in North America had more Nautilus than Fitness Forum. Today that equipment has long been replaced with multiple lines of equipment. Also gone from the early days is a 120-seat licensed bar and restaurant, now replaced with a modern cardio exercise area. What's left from the early days?


training equipment was best in class, and no fitness club in North America had more Nautilus than Fitness Forum. Today that equipment has long been replaced with multiple lines of equipment. Also gone from the early days is a 120-seat licensed bar and restaurant, now replaced with a modern cardio exercise area. What's left from the early days?


Not much from a fitness equipment and programming point of view. Group exercise has always been a club strength, and today’s program- ming has evolved to include classes like Zumba, yoga and Spinning. Squash has replaced racquetball as the court game of choice, and various types of body weight training and suspension training are current staples of most of our exercise programs. One of our club's earliest features


has stood the test of time. Over 60 roof- mounted solar panels have been provid- ing energy savings and conservation since the day the club opened. These panels use the converted solar energy to heat our domestic water supply, signifi- cantly reducing gas utility costs. Fitness Forum's most recent reno-


Not much from a fitness equipment and programming point of view. Group exercise has always been a club strength, and today’s program- ming has evolved to include classes like Zumba, yoga and Spinning. Squash has replaced racquetball as the court game of choice, and various types of body weight training and suspension training are current staples of most of our exercise programs. One of our club's earliest features


has stood the test of time. Over 60 roof- mounted solar panels have been provid- ing energy savings and conservation since the day the club opened. These panels use the converted solar energy to heat our domestic water supply, signifi- cantly reducing gas utility costs. Fitness Forum's most recent reno-


vation was undertaken in the summer of 2012 after an extensive survey con- firmed our members’ needs. The result saw most of club's cardio equipment re- placed, and both selectorized and plate loaded strength equipment was added. A new room for personal training and group TRX replaced one of the racquet


vation was undertaken in the summer of 2012 after an extensive survey con- firmed our members’ needs. The result saw most of club's cardio equipment re- placed, and both selectorized and plate loaded strength equipment was added. A new room for personal training and group TRX replaced one of the racquet


forum.ca Website: www.fitnessforum.ca Owners: Alec & Lynne Pinchin Size: 37,000 sq. ft. Number of members: 3,250 Member demographics: 35+ years Number of staff: 44 part-time, 8


Contact: 519-681-1123, info@ fitnessforum.ca


full-time Equipment: upright and recumbent


ellipticals, recumbent bikes, step mills, Arc trainers, treadmills, Jacobs Ladders, Stairmasters, three lines of selector- ized strength equipment, plate loaded strength equipment, free weights Membership fees: $455 - $617 per


Website: www.fitnessforum.ca Owners: Alec & Lynne Pinchin Size: 37,000 sq. ft.


Number of members: 3,250 Member demographics:


courts, and both locker rooms were renovated. In total, $500,000 in equipment addi-


courts, and both locker rooms were renovated. In total, $500,000 in equipment addi-


tions and building renovations resulted in significantly adding to the member- ship experience. A recent member survey was complet-


ed in conjunction with The Retention People. When members were asked whether they would recommend the club to friends, the resulting “net pro- moter score” of 47 indicated that the club scored significantly higher than most businesses, and this resulted in the club being interviewed for an article in IHRSA's Club Business International magazine. After nearly three decades of opera-


ed in conjunction with The Retention People. When members were asked whether they would recommend the club to friends, the resulting “net pro- moter score” of 47 indicated that the club scored significantly higher than most businesses, and this resulted in the club being interviewed for an article in IHRSA's Club Business International magazine. After nearly three decades of opera-


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tion, we look back with satisfaction and forward with anticipation. The club’s mission is to stay true to its core values and to continue in its efforts to be an in- dustry leader. FBC


Alec Pinchin is co-owner of Fitness Forum. Alec Pinchin is co-owner of Fitness Forum. May/June 2014 Fitness Business Canada 41 May/June 2014 Fitness Business Canada May/June 2014 Fitness Business Canada 41


tion, we look back with satisfaction and forward with anticipation. The club’s mission is to stay true to its core values and to continue in its efforts to be an in- dustry leader. FBC


tions and building renovations resulted in significantly adding to the member- ship experience. A recent member survey was complet-


year Programs: all memberships include aNumber of staff: 44 part-time, ment, pool, track and all group exercise classes. Also personal training TRX, Equipment: uprigrhot andup program- recumbent ellipticals, recumbent sh and racquetball


35+ years


ccess to all cardio and streng h equip- 8 full-time


kettlebell and small-


ming in TRX studio, physiotherapy, s biqukaes, step mills, Arc trainers, treadmills, Jacobs Ladders, Stairmasters, three lines of


selectorized strength equipment, plate loaded strength equipment, free weights


Membership fees: $455 - $617 per year


Programs: all memberships include access to all cardio and strength equipment, pool, track and all group exercise classes. Also personal training TRX, kettlebell and small-group programming in TRX studio, physiotherapy, squash and racquetball


ON, N6E 3A4 Contact: 519-681-1123, info@fitness- Address: 900 Jalna Blvd., London ON, N6E 3A4


Club name: Fitness Forum Address: 900 Jalna Blvd., London Club name: Fitness Forum


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