FBC UPFRONT» Staffi ng Staffing Are You


A Socially Savvy


Are You A Socially Savvy Recruiter?


BY PAULA COMFORT Use the power of social


Recruiter?


media to recruit candidates Recruiting is a full-time strategic ob-


jective. You must always be prepared for that call or email from an employee who says, “I’d like to meet with you to- morrow?” It is not always the dreaded resignation; however, I’m sure we have all been caught flat footed. One of your daily objectives should


always be recruiting. Plan ahead. Have a solid resume bank. Always network. All of this takes time. However, social media has changed the landscape for pre-screening and recruiting. Social media continues to grow on a


Use the power of social scan Facebook, LinkedIn, Instagram


daily basis. Many companies are using social media as a business tool. Social media needs to become part of your pre-screening and recruitment process. Today, it is simple to learn about a candidate on line. Recruiting can be- come very personal. Recruiters can


BtY PAULA COMFORT


from an employee who says, “Can I meet with you tomorrow?” It is not al- ways the dreaded resignation; how- ever, I’m sure we have all been caught fla


help you assess whether or not candi- dates would be a good fit in your cul- ture and whether they share your cor- porate values. Companies should also use so-


R


ny social media p atforms can objective. You must always be


cial media to attract candidates. Be a fl at footed.


d awards on corporate social me- always be recruiting. Plan ahead.


Have a solid resume bank. Always network. All of th s takes time. However, social media has changed the landscape for pre-screening and recruiting.


media to recruit candidates and Twitter. On Facebook you can get a real feel for someone’s personality. On LinkedIn you can get recommenda- ions and have a good look at their em- ployment history. Twitter can illustrate the latest trends they are focussed on and who their followers are.


Ma ecruiting is a full-time strategic prepared for that call or email


show off!d. Displaying events, contests anOne of your daily objectives should dia channels help generate int rest in your company. It gives your brand a real connection with people. Blog posts, writt n by your employees, that show potential c ndidates the benefits of working for your company will be sure to generate resumes.


cially savvy recru ter!


Social media continues to grow on a dSaio gly basis. Many companies are using social media as a business tool. Social media needs to become part of your pre-screening and recruitment process.


14 Fitness Business Canada May/June 2014 Fitness Business Canada May/June 2014 et with the program and be a so-


Today, it is simple to learn about a candidate on line. Recruiting can be- come very personal. Recruiters can scan Facebook, LinkedIn, Instagram and Twitter. On Facebook you can get a real feel for someone’s personality. On LinkedIn you can get recommen- dations and have a good look at their employment history. Twitter can il- lustrate the latest trends they are fo- cussed on and who their followers are. Many social media platforms can help you assess whether or not candi- dates would be a good fi t in your cul- ture and whether they share your cor- porate values.


Companies should also use so-


cial media to attract candidates. Be a show off! Displaying events, contests and awards on corporate social me- dia channels help generate interest


in your company. It gives your brand a real connection with people. Blog posts, written by your employees, that show potential candidates the ben- efi ts of working for your company will be sure to generate resumes.


So get with the program and be a socially savvy recruiter!


360impact Group with an expertise in recruit- ment of top industry talent. 3. 360impact Group has an extensive database of candidates for all roles in the health club industry. C. Contact her at paula@360impactgroup.com or 416-565-6025.


t G t of top i s an es an e s in t e h s in t e h t of top i t G


PPaauula Comfort has more than 20 years experience in the fitnessss indu indusstry and has per- for med in almost every role inn a health club setting. She iss currently a partner in her o wn consulting company p w h an e y t


Paula Comfort has more than 20 years experience in the


la Comfort has more than 20 years experience in the


fitne


fi tness industry and has per- ffoorrmed in almost every role


try and has per-


med in almost every role i in a health club setting. She


a health club setting. She i is currently a partner in her


cur ently a partner in her o own consulting company


p w h an e y t


e d e d h c b i h c b i


wn consulting company e in re in r


. 3 e of ce of c . C t G


t G s f


s f r a r a t h r a t h r a


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