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Y41 AIREX AG


nastics mats with the AIREX brand. Founded in 1956, the Swiss company is backed by more than 50 years of experience in the foam tech- nology field. The first exercise mats were pro- duced in 1960. In 1975, AIREX started its new soſt foam production. The innovative closed- cell foam material had a major influence on the market for safety vests and gymnastics mats. In 1995, the AIREX Balance-pad was launched. More Balance products including BeBalanced! training programs followed. The wide range of experience, the know-how of the market lead- er and the Swiss premium quality are tangibly integrated into the development of all AIREX products.


A


irex AG is a leader in the field of closed- cell specialty foam materials and in gym-


I


EARS The 1977 ASF server room ASF PAYMENT SOLUTIONS


n 1973, Richard Reed developed a billing and loan program for martial arts schools across the U.S. that created a new industry in the health and fitness


world. The early success of ASF led to the development of EFT and credit card pay- ment options for club members. Reed purchased a health club in San Francisco in 1981. In 1982, ASF created the first DOS-based check-in system on a standalone PC to track member attendance. By the nineties, along with experienced health club employees, Robert Riches (president), Sean Kirby (VP sales) and Tamara Valdez (VP marketing), ASF added the first Windows Electronic Membership Tracking System and created the first internet member portal. Today, ASF has implemented numerous cloud-based soſtware features and benefits. It continues to be a pioneer, innovator and leader in health and fitness club soſtware industry.


A patented compound leg machine using a cam design, circa 1970.


MED-FIT SYSTEMS INC./NAUTILUS INC. I


t was true when Arthur Jones designed his first piece of exercise equipment and is still true


today: Superior equipment provides superior re- sults. Med-Fit Systems Inc. has been providing fitness and wellness solutions for the clinical and long-term care markets for 28 years. The busi- ness was built on strong core values including education, exemplary customer service and an unwavering loyalty to customers. Since acquir- ing Nautilus’® commercial assets in 2010, it has continued to implement these same core values that were the foundation of success at Med-Fit Systems. A pivotal point in the Nautilus journey came in 1972 when Nautilus designed the first single-joint rotary movement exercise machines that made strength training effective, safe, easy- to-use and accessible to the general public.


28 Fitness Business Canada May/June 2014


Y28


EARS


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