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How Do Your Locker Rooms Rate?
Don’t underestimate the impact of the pre- and post-workout experience at your club.
and out of his uniform and taking a quick shower. In later years, when he played the occasional pick-up game as an adult, it also became a place to drink a quick post-game beer or two. “Hockey locker rooms all look the
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same – they’re all concrete, have noisy metal lockers, cheap bright lighting and they’re dirty,” says Ince. But he and his teammates were young, and
58 Fitness Business Canada September/October 2013
hen Chris Ince played hockey in Montreal as a child, the locker room was strictly for changing into
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they couldn’t have cared less. They didn’t even complain about having to wear flipflops in the showers to avoid athlete’s foot and plantar warts. But today as owner of U.N.I.
Training, a Montreal boutique person- al training studio, Ince’s views on lock- er rooms have changed dramatically. “When you’re a professional per-
son paying club fees, you expect more for the money you’re paying,” he says. “You want clean showers with beau- tiful tiles, and women want a vanity
with good lighting to put on their makeup. It’s an intimate space where you’re going to be showering and walking around in a towel. People ex- pect the comforts of home and enough space to easily move around.” When Ince and his personal train-
ers tour potential members, a visit to the locker rooms is an important part of the process. “People are interest- ed in hearing about our equipment, personal trainers and our classes, of course,” says Ince. “But they really
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