the specifi c market segment to see the im- age, read the copy or watch the video and think, “That person is just like me! If they can do it, so can I.” Finally, to prove your solution works of- fer a trial. A paid trial will reduce the num- ber of leads, but increase the quality of leads. This means the people who are pre- pared to pay a small amount to trial your facility (and your solution) will be more quThis should help you identify “like” populA vations that would be good pros- pects for Club Membership.
A: Great question since no one has
unlimited marketing budgets. First, solicit the help of a full service marketing agency that can identify where your current members reside and the demographic pr file of those neighborhoods. alifi ed.
ery important point to note is this: if
your s lution to your target market’s pain is noSecond, ask for a search of local resi- dents who meet whatever demograph- nity and marketing for your competitors. So ensure the message in your marketing clearly states y ur unique solution for them.
t unique, then you a e potenti lly s mply
raising the profi le of fi tness in your commu- ic profile you determine is a great tar- get (for example, homes with children ages 5-13 or women in the household with incomes over $70,000). This is invaluable information as it allows you to precisely market to only those households that meet your search
Justin Tamsett owner Active Management criteria.
A
Finally, don’t forget to use a vari- ety of marketing tools such as email, guerilla material, Facebook and other arketing agency that can identi-
fy where your current members reside gramming. Engage your members in “sharing” the word about your club and leverage the power of your happy
This is a great question because no one has an unlimited marketing budget. First, solicit the help of a full ser- svoice mial media avenues to spread the word about your promotions and pro- and the demogr phic profi le of those neighbour oods.
This should help you identify “like” pop- members! Testimonials are still the best form of advertising.
ulations that would be good prospects for club membership. Second, ask for a search of local resi-
dents who meet whatever demographic profi le you determine is a great target (for example, homes with children ages 5-13 or women in the household with incomes over $70,000). This is invaluable informa- tion as it allows you to precisely market to only those households that meet your search criteria. Finally, don’t forget to use a variety of
Tracey Bourdon Head Marketing Coach Susan K. Bailey Marketing & Design
marketing tools such as email, guerilla ma- terial, Facebook and other social media av- enues to spread the word about your pro- motions and programming. Engage your members in sharing the word about your club, and leverage the power of your happy members! Testimonials are still the best form of advertising.
Tracey Bourdon head marketing coach Susan K. Bailey Marketing & Design
Essential Software for Personal Trainers Building a strong business requires the right tools. We sell those tools!Building a strong business requires the right tools. We sell those tools!
Desktop software for exercise and fitness program development
Testing, analysis, and reports
Nutrition assessment and meal plans
Billing, scheduling, retention, marketing
Web based video exercise
www.ExerciseProLive.com
®
Reprinted with permission from IHRSA. For more information visit:
www.ihrsa.org/industryleader
FREE TRIAL DOWNLOADS AVAILABLE at
www.BioExSystems.com
or call (800) 750-2756 or call (800) 750-2756 September/October 2013 Fitness Business Canada 13 September/October 2013 Fitness Business Canada 13
FREE TRIAL DOWNLOADS AVAILABLE at
www.BioExSystems.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64