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and to treat everyone with the same passion. But not all people are motivated the


same way, and that’s where knowing your clients come into play. Compliments and appreciating cli-


ents’ hard work goes a long way in cre- ating their success. I also always have participants identify a goal. When they have achieved it, I give them a certifi- cate and we post their achievements on Facebook. For some women it’s the certificate


recognition that really motivates them. Men don't seem to care too much about them, but they do respond well to feedback that they look strong or have improved their cardio or muscle tone.


Mike Cholette Choley’s Fitness Brockville, Ontario www.choleysfitness.com


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ith women, especially if they are middle aged and intimidated by the gym, I communicate


that we are in a low intimidation atmo- sphere at our studio and that because we offer personal training only, every- one else working out is in the same po- sition. It's all about open communica- tion. I may also choose an area of the gym for the work out that is away from other clients who may be intimidating. As a fitness professional, it's my job


to explore and discover a client's per- sonality type, motivation factors, what moves them, etc. With new female cli- ents, I find that it's more about a com- fort level, trust and knowing we are on the same page. With male clients, their attitude is more "show me what you got and how you can help me." I watch for physical and verbal cues


from all my clients. One cue I have al- ways found interesting is that when pushing through an intense exercise it is usually a female client who drops an F-bomb and not a male. It's one of the measurables I look for when determin- ing the intensity of a female client's session!


Ted Loo Ted Loo Fitness Vancouver www.tedloofitness.com


1.877.454.2285 #248 | www.atlantisstrength.com


ercises. I help with this by asking how their weekend went or how their work- day is going. My male clients, on the other hand,


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are looking for a hard workout with minimal chatting, or they’re look- ing to disconnect from their workday via light conversation between sets and joking around. The clientele at


enerally speaking, the wom- en I train come to de-stress and talk through life prob- lems while doing their ex-


our club are white-collar workers who take their jobs seriously so some of them come to their workouts simply to escape. If I’m teaching a yoga class with


males I always ensure I wear atop that provides maximal coverage.


Vanessa Svibanj Fiſth Avenue Club Calgary www.fiſthavenueclub.ca


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Feel The Strength September/October 2013 Fitness Business Canada 27


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