PROJECT PROFILES
PROJECT PROFILE PROMOTION
There’s a new social atmosphere on the gym fl oor since the refurbishment
SUPPLIER: LIFE FITNESS DRIVING ENGAGEMENT
I CLIENT: ST PETER’S LEISURE CENTRE, BURNLEY, UK
n December 2012, St Peter’s Leisure Centre in Burnley turned to Life Fitness for assistance in driving higher customer retention rates and increasing membership. To achieve these objectives, the fitness suite floor
was completely transformed to provide members with an interactive group exercise solution. St Peter’s is one of the fi rst sites in the country to offer
Life Fitness’ newest functional training exercise solution, the Synrgy360XL, which is now a centrepiece on the gym fl oor. Offering numerous stations within one structure, it acts as a central hub for classes, PT sessions and individual workouts. Members now have access to diverse training possibilities
through this one solution, helping them to achieve their goals by adding more diversity to their existing workouts,
– incorporating endurance, improved balance, co-ordination, speed, agility, fl exibility, power and strength. To achieve these goals, the product combines several popular exercise trends including core training, bodyweight training, reaction training and sport-specifi c activities. Members can now benefi t from a timetable of tailor-made,
Synrgy-specifi c classes focused entirely on functional training, working all areas of the body and appropriate for all abilities. Neil Hutchinson, leisure facilities general manager, says: “We offer 20 bespoke classes a week that deliver a totally immersive
experience through purpose-designed lighting, graphics, fl ooring and programmes, from Life Fitness’ Solutions Partners.” Since the refurbishment was completed, a new social
atmosphere has been created on the gym fl oor – an energetic vibe that’s designed to encourage and motivate members. Along with the interactive Synrgy classes, this is leading to
an increase in group participation, making exercise engaging and enjoyable for all demographics from novices through to experienced fi tness enthusiasts. “The thing I really like about Synrgy360XL is the variety it offers, as well as the chance to meet people. It helps every aspect of your body – I really enjoy it,” comments one female member. The development of the centre has delivered positive
results for Hutchinson, who says: “The introduction of Synrgy360XL classes has really transformed our fi tness suite for the better. Our members can train and interact to achieve their personal goal, which in turn creates a more sociable atmosphere – something that’s not always easy to achieve in a health club environment. “The new equipment has had a huge impact on both
membership fi gures and retention, and we’re proud that our members are some of the fi rst in the country to use the new Synrgy360.” Indeed, membership of the club has risen by 15 per cent, with the average lifetime of a member now 17 months. Alongside Synrgy360XL, members can also benefi t from the
Elevation Engage and Inspire cardiovascular series, so workouts can continue to be tracked with activity and progression through the LFconnect site and smartphone app. ●
For more information:
www.lifefi
tness.co.uk 76 Read Health Club Management online at
healthclubmanagement.co.uk/digital August 2013 © Cybertrek 2013
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