INDOOR CYCLING WATTBIKE
Richard Baker, commercial sales manager There has to be a credible link between the indoor and outdoor cycling experience for gyms to take advantage of the surge in interest in cycling. Many outdoor recreational riders won’t enter a gym due to the poor experience of riding an indoor bike. We’ve focused on providing the authentic feel of riding a real bike, which gives gyms a unique opportunity to market to the burgeoning cycling sector. To attract the cycling community,
The Myride V3 is powerful, fast and intuitive, with over one million variations and thousands of preset challenges designed to meet every fitness and sporting level giving you the ability to maximize space and bike usage during non-class times.
indoor cycling must also offer something of value other than just sweat. Cyclists like data, so being able to see the important numbers such as power, heart rate and cadence is a fantastic way to attract, motivate and retain members. Gyms with Wattbikes can now
perform fi tness assessments, set structured training plan for both groups and individuals, and provide real-time pedal technique analysis – an unrivalled level of scientifi c accuracy on the gym fl oor. There’s never been a greater opportunity for the health and fi tness industry to grasp what is the fastest growing sport in the UK.
CYCLEBEAT
Greg Allon, co-founder As consumers become more sophisticated, they’re less inclined to accept a ‘one size fits all’ approach to their exercise. If they take their indoor cycling seriously, as many do, they want a venue that takes it equally seriously, with the facilities and instructors to prove it. Also, many consumers are no longer
prepared to pay for facilities they don’t use; if they mainly go to a gym for cycling, they’re increasingly willing to go somewhere where high quality cycling will be the only thing they’re paying for.
Gyms with Wattbikes can offer riders fi tness assessments
Boutique cycling studios like Cyclebeat, which are already big business in the US, are set to establish themselves in the UK, with game-changing studios and fl exible payment models. It’s unlikely that non-specialist gyms
will be able to cultivate the growing popularity of cycling to the same extent that boutique studios can. However, in order to develop this part of their business, gyms need to create a richer experience for their riders through the use of emerging technology, by bringing in staff who understand the needs of cyclists, and by designing an outstanding indoor cycling environment.
For more information contact 01782 644900
www.matrixfitness.co.uk Boutique cycling studios are big in the US, and are set to grow in the UK 46 August 2013 © Cybertrek 2013
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