The spa was rebranded from the Reebok Spa to Re: SPA


The Reebok Connection


Located in the prime corporate territory of London’s Canary Wharf, Reebok Sports Club London is a privately owned, high-end club. “The original slogan on a lot of our marketing


was ‘excellent value, unrivalled choice’, and in many ways that still sums us up,” says MD John Penny. “In terms of the facilities on offer, there’s nothing like this in the area: 170 classes a week, a huge gym, a swimming pool in the heart of Canary Wharf, a 13m climbing wall, golf centre, spa, restaurant. It’s one of the largest – and I believe nicest – clubs in London, and we maintain it to a very high standard.” He continues: “We license the name to trade


as the Reebok Sports Club. There are six globally – one in New York, two in Brazil, two in Spain and one here – and they have to be a particular type of premium club. Some are even more luxurious than ours. Some, where the weather permits, also have a strong outdoor offering. “So it’s a licensing agreement, but we do also


work very closely with Reebok. What I like about them is they’re not scared to have a go at new concepts: Jukari, CrossFit, group exercise equipment such as the new EasyTone Step. We’re not obliged to take on their new offerings, but nevertheless we do try to work with them on their innovations.”


The club offers a swimming pool in the heart of Canary Wharf August 2013 © Cybertrek 2013 Read Health Club Management online at healthclubmanagement.co.uk/digital 33


A 13m climbing wall grabs the eye the moment you enter the club


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