PROJECT PROFILES
PROJECT PROFILE PROMOTION
The new functional zone is an inviting, engaging area where staff can interact with members
HIT THE DECK CLIENT: FITNESS FIRST CLAPHAM JUNCTION
STATION, LONDON, UK SUPPLIER: PAVIGYM
A
s part of a refurbishment programme across the Fitness First estate in the UK, Pavigym was appointed to work alongside the architects to redesign the functional training space at the club in
Clapham Junction station, London. Fitness First wanted to optimise the space available in the
busy club, creating a functional zone that would act as a focal point in the gym. The new zone sits right next to the entrance to the gym, drawing the eye as soon as you walk into reception. Pavigym created an individual design for Fitness First that
worked in conjunction with the functional training equipment available, as well as the specifi c programming goals of the club: the area was specifi cally confi gured to cater for small group training and PT, as well as creating more space for members to use the functional equipment within their own workouts. Flooring was brought forward as an active element of
the design: fl oor markings guide users through a series of functional movements, allowing the club to open up a range of new activities to its members. The club has now been able to increase the functional
classes on the timetable, with sessions such as circuits taking place in the functional zone. Equipment including kettlebells, ViPR and soft plyo boxes are complemented by stations integrated into the functional area, including battle ropes and monkey bars/a tricep dip station. “Ensuring the space was well positioned in the club was
crucial to its success, along with the look and functionality,” says Steven Sykes, sales director at Pavigym UK. “Inspiring and motivating members to take up new exercises and incorporate these into their workouts, turning them into functional training fans, was the key objective for the creation of this new space.” “Our goal when developing our Freestyle training areas is to create as many interaction points as possible for our members
Taking to the fl oor: The new markings guide users through a series of functional movements
in a space where they can move – with small equipment or without,” adds Lee Matthews, UK head of fi tness at Fitness First. “The new fl ooring has allowed us to create an inviting and engaging area to interact with our members, and we’ve seen a notable increase in the number of club members who are using this space, and the functional equipment within it, as part of their personal training sessions, team workouts – our small group training sessions – or simply integrated into their overall workouts.” Sykes continues: “Being able to reconfi gure gym spaces to
keep up with new fi tness trends is crucial, and Pavigym ensures that its fl ooring and training solutions offer a cost-effective way of doing exactly this. Pavigym enables a client to choose from a range of solutions – from basic fl ooring through to the most advanced fl ooring technology incorporating lights and software systems, for example – to create a bespoke, on-trend training area whatever the club’s objectives and needs.”
For more information:
www.pavigym.com 74 Read Health Club Management online at
healthclubmanagement.co.uk/digital August 2013 © Cybertrek 2013
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