UPDATE Xercise4Less to open Tesco club
Independent budget gym chain Xercise4Less has secured a deal with supermarket giant Tesco to open a club at the Tesco Extra store in Stockton-on-Tees. The 2,964sq m (31,910sq
ft) club will have more than 300 exercise stations supplied by Matrix and is the first of a string of Xercise4Less clubs planned for Tesco stores. Equipment at the Stockton club will be ‘zoned’
for
different activities such as cardio, weights, a combat zone, a large ladies-only gym with a wide selection of female-friendly weights, and a dedicated PT zone. Monthly memberships will
Boxer Anthony Crolla with co-owner Sean Krool
Former Fitness First gym bought by managers
A former Klick Fitness gym, where boxing champion Anthony Crolla trains, has been acquired by two former managers. The gym closed in March as part
Jon Wright, MD of Xercise4Less at the Stockton-on-Tees Tesco Extra
be offered from £9.99 and members will have 40 free classes to choose from each week, ranging from boxercise and TRX to circuits, pilates and Zumba. An indoor cycling studio will incorporate the virtual cycling system MyRide, which allows participants to experience cycling tracks from around the world. Xercise4Less managing director Jon Wright
says: “We’re excited to be partnering with Tesco on this new format, as this helps us further extend our reach and get closer to people who really need our services. “By making fitness accessible to more
people, we hope to have a positive impact on the region as a whole and really add value to the Tesco shopping experience.
“We realise that members use our facilities
for lots of different reasons. For us, it’s all about offering members flexibility, and taking away as many barriers as possible to help people find time and fit exercise into their everyday lives.” The Tesco deal is part of the company’s
ambitious expansion plans. Earlier this year Xercise4Less announced a target of opening another 100 clubs in the next three years. Doug Wilson, Tesco corporate affairs
manager, adds: “Our store will continue to offer everything our customers need for their weekly shop, with the added benefit of a gym to help customers lead a healthy lifestyle.” Details:
http://lei.sr?a=S2C1M
of Fitness First’s company voluntary arrangement which saw the group disposing of its lowest performing sites. Klick Fitness was the group’s budget brand. Former managers Barry Cornwell and
Sean Krool acquired the site with external financial backing, including from the landlord, and relaunched the 1,950sq m site under a new name: Tick Fit Gorton. The club offers 52 CV stations, 20 studio
bikes, a large selection of fixed resistance kit and a large free weights area. There’s also an extensive functional zone offering kettlebells, ViPR, battle ropes, Power Plate, a purpose-built rig with monkey bars and a variety of suspension training equipment. Alongside the group exercise studio is a
second studio for boxing, offering training sessions and white collar boxing events. A lounge offers free tea and coffee at all times. The club currently has 1,850 members.
OPERATOR INDEPENDENT
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A new cycling studio concept aiming to put a ‘hi-tech spin on the indoor cycling phenomenon’ launched in London last month. The Cyclebeat studio has a stadium-
style layout and a motivating performance Beatboard, designed to offer customers a more inclusive and interactive cycling experience than those offered by traditional gyms. The concept offers riders an experience
which starts the moment they log on to the studio website. Having decided which class they would like to attend, riders can reserve a particular bike just as they would when booking a seat on a plane. They will also be able to check out their instructor’s profile and
STAY CONNECTED August 2013 © Cybertrek 2013 STAY CONNECTED
even listen to a sample playlist. Meanwhile, the club’s ‘Beatboard’ allows riders to see their performance streamed live onto a board at the front of class – although riders are only identified by their bike number, so there will be no ‘naming and shaming’. Cyclebeat was founded by two London
FUN-ALICIOUS
lawyers, Justin Crewe and Greg Allon – both passionate indoor cyclists – and is equipped by Keiser. Crewe says: “We love indoor cycling, but found the standard varied so much from gym to gym and class to class. We set out to create an indoor cycling experience that’s consistently brilliant.” Details:
http://lei.sr?a=X6I5V
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