IHRSA EUROPE UPDATE
NEWS
Why attend IHRSA’s Congress? • Alison O’Kane • Associate VP of international operations • IHRSA
people I have met, as well as the cities it has brought us to – Madrid, Brussels, London, Berlin, Rome, den Haag/Amsterdam, Paris, Lisbon, Dublin, Barcelona, Milan, Vienna. Each event had its own personality, made up of the people who attended and the local culture. Now we come full circle, back to the city that launched the Congress – Madrid. We’re heading to a city that’s home to one
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of our strongest international partners, MAS (Management Around Sports). MAS will be providing delegates with recommendations of what to do and see, to help attendees fully experience Spanish culture. We expect 450+ operators and industry
professionals from approximately 30 countries and fi ve continents, making the Congress not only a European event but a global learning experience. T ere will be ample opportunity to network with peers, speakers and sponsors, with a sponsor showcase featuring the latest product innovations, as well as networking breaks, dinners and a tour of local clubs. T e educational programme will cover
all aspects of the health club business such as leadership, sales management, retention and member loyalty, strategies for creating
This year’s Congress in Madrid offers one of Europe’s best educational and networking opportunities
a leading brand, fi nancial management, community engagement, and social media. One of our keynote speakers, Magnus
Lindkvist – an author and trendspotter from Sweden – will address the subject ‘When the Future Begins: Trendspotting, Future- T inking and the Attack of the Unexpected’. We hope that you will join us at the IHRSA European Congress in October
The IHRSA European Congress
Venue: Meliá Castilla, Madrid, Spain Dates: 17–20 October 2013 For more information:
www.ihrsa.org/congress
Ask the experts: Getting recognition for your community outreach initiatives
We’re expanding our involvement within the local community. With that, we’re hoping to generate some positive PR. Can you suggest any PR strategies for our independent club? Linda Mitchell, director of marketing & public relations for Newtown Athletic Club in Pennsylvania, US,offers her thoughts:
“Generating positive PR is an ongoing activity that begins with getting yourself physically outside of your club. Either make the commitment to do it yourself, or assign a capable representative. Join local business groups such as the
Chamber or the Business Association. Join local service groups such as Rotary International, Lions Club, Kiwanis Club
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or Red Cross. Get involved with charitable organisations at a local or regional level. Once you’ve joined and become
familiar with these groups, take on a few choice leadership roles in the organisations that align closely with your mission. This will demonstrate to the community not only your dedication, but also your ability to achieve goals and make a difference. We found we could make the most impact for good in the community, and gain the most credibility for doing so, by being leaders. In addition, support local charities and
schools through a well-managed system of donating goods and services to their various fundraisers. Finally, create good relationships with
your local media. This is more easily done when your community involvement is
Read Health Club Management online at
healthclubmanagement.co.uk/digital
aving attended 10 of IHRSA’s 12 annual European Congresses, I look back fondly, recalling the amazing
Health clubs should take the lead in the community
already established. Often the local media will be present at community events and interested in how you are contributing. This leads to organic relationships with the media that will give you access when you need it.”
Read more answers to this question at
www.ihrsa.org/industryleader
August 2013 © Cybertrek 2013
PHOTO:
SHUTTERSTOCK.COM/MATEJ KASTELIC
PHOTO:
SHUTTERSTOCK.COM/MONKEY BUSINESS
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