H2 Bike Run: Promoting the benefi ts of indoor cycling to outdoor cyclists H2 BIKE RUN
WEBRACING
Piers Slater, co-founder The key to capitalising on the renewed interest in cycling, getting more people through the doors, is to promote the benefits of indoor cycling to outdoor cyclists. At our clubs, we often attract outdoor cyclists into the gym with the promise that they can keep their fitness up in poor weather and enhance their outdoor performance. We tap into the commuter market,
offering them a safe storage space for their bikes and somewhere for them to change and store their clothes, while also giving them the option of a great indoor cycling workout. People often ride a bike every day just to get from A to B; at H2 Bike Run, we give them the best of both worlds. We use MYZONE heart rate
monitoring to demonstrate that classes aren’t just about maxing out heart rate in a class but about building endurance, which will translate to road cycling. It’s also important to offer a variety of classes, so you appeal to total beginners as well as seasoned triathletes who want a workout that’s as challenging as the ride they do outside.
Duncan Lawson, MD Indoor cycling will always be popular, but gyms can invest in audiovisual technology to push classes into the 21st century, keep members motivated and get riders coming back for more. Webracing Peloton, for example, gives
each rider their own on-screen avatar to follow during the class. The system can be used with any brand of bike, with all bikes in the studio linked wirelessly. Riders then race each other, or in teams, on the same virtual track – be that a velodrome or on the moon. The end of session data then allows everyone to see their individual results. The software will soon allow riders
in different clubs to race live on-screen, use power pedals to measure the rider’s power, and include resistance that links with the visuals – for example, when riders see a hill, they will feel a hill. Investing in this sort of technology
will increase motivation and maintain indoor cycling’s popularity. Allowing members to use the equipment outside of timetabled hours will also maximise use of the studio and feed newcomers into classes in a non-pressurised way.
Anatomy of Greatness.
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that brought you the original Lifecycle® exercise bike, introduces Lifecycle GX.
Our dedicated, in-house biomechanics team has studied human movement and machine interaction to develop a bike that stands at the head of any class. Engineered for low maintenance even with high volume use, this is one bike built to last.
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01353 666017
life@lifefitness.com Quote HCM2013
Software will soon allow riders in different clubs to race live on-screen August 2013 © Cybertrek 2013
©2013 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a trademark of Brunswick Corporation.
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