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News and jobs updated daily on www.healthclubmanagement.co.uk Edited by Tom Walker. Email: tomwalker@leisuremedia.com New marketing boss for payasUgym


Online lead generation service payasUgym. com has appointed Ed Luck as its new marketing director. Tasked with driving customer acquisition,


Luck will be responsible for the strategic direction of all marketing initiatives moving forward. He arrives as a highly experienced marketing professional with extensive knowledge of blue chip and SME businesses, spanning a range of high-growth consumer brands including Orange and Sportingbet. Commenting on his appointment, Luck


says: “What I find appealing about the payasUgym proposition is its straightforward and intuitive nature. “There are exciting times ahead for the


brand and I’m looking forward to helping with the next stage of the company’s evolution”. PayasUgym.com currently has more than


1,200 gyms, leisure centres and health clubs on its system – each using the service for online lead generation. Last year the company secured a partnership with Tesco which could see the online company provide gym passes to up to


Luck will be responsible for all marketing initiatives


16 million Clubcard customers. The deal will allow Clubcard customers to use their Clubcard points to purchase gym passes for health clubs and leisure centres across the UK.


Steve Cram to step down as EIS chair


Steve Cram is to step down as from his role as chair of the English Institute of Sport (EIS) after more than 10 years. UK Sport will lead the process to recruit a new chair and expects to make an appointment in the autumn, when Cram will hand over to his replacement. Cram, a former Olympic silver medallist,


says: “After the superb achievements of London 2012, the high performance system is going through a period of evolution to help ensure that Great Britain can maintain its success. I think now is the right time to move on and pass the baton to someone else to guide the EIS in the next stage of its development.” EIS provides sport science and sport medicine to more than 30 Olympic and


Cram is a former Olympic athletics silver medallist


Paralympic sports. It currently has more than 200 practitioners delivering an average of 4,000 hours a week of sport science and medical support to athletes.


“MARRIOTT LEISURE GETS SOCIAL” James Wild


Director of Golf & Leisure – UK North (and our client) Marriott Leisure


When Marriott Leisure wanted to socialise on Facebook we were the first to ‘Like’ their page!


Before we reached that point we’d discussed, strategised and designed a comprehensive and workable solution to help Marriott Leisure create and engage an online community.


August 2013 © Cybertrek 2013


Beginning in March 2013, we’ve already gone from 0 to 3,300 ‘Likes’! Take a look for yourself at To find out how we could help your company get social, call us for a chat.


/MarriottLeisure


GET IN TOUCH 0870 609 3216


21 www.hattrickmarketing.com


Andy Bryan joins OCL from Impact Sales


OCL brings sales in-house and appoints new manager


Oldham Community Leisure (OCL) has brought its sales and membership teams in-house for the first time, and recruited a new membership manager. Andy Bryan previously worked for


Impact Sales, the external sales company used by OCL. In his new role, he will be responsible for


overseeing the management of employees and resources within the sales team, to ensure the OCL meets the specific needs of its customers. The rest of the four-strong sales team started last month.


Klaus to lead Club One following McBride exit


Bill McBride has stepped down from his role as president and chief operating officer of US-based health club chain Club One. Robin Klaus, the current chair and


former chief executive of Club One, will retain his role to continue managing the company for rapid growth. Klaus was formerly chair of Planet


Fitness, a health and fitness club company in Singapore, and served as the president and chief operating officer of fitness manufacturer Star Trac.


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