health club management Public Affairs Media Partner VANGUARD
Health Club Management is IHRSA’s European Strategic Media Partner
AUGUST 2013
Transforming The Reebok Sports Club p32
What are the hot new trends in pilates? p56
Linking up with third-party apps p60
The impact of the latest spending cuts p26 READER SERVICES
52 It’s a goal! Setting goals with members based on an understanding of their underlying motivations is a vital to driving adherence, says Dr Paul Bedford
56 Pilates predictions What are the most exciting innovations in the world of pilates at the moment? Kath Hudson asks the experts for their thoughts on current and future trends
60 Tapping into apps Kath Hudson takes a look at the growing technological options available for tracking members’ physical activity both in and out of the health club environment
64 The sunshine vitamin Sunbeds: friend or foe? Our panel of experts outlines the current health arguments for and against their use
August 2013 © Cybertrek 2013
68 Embracing spa Today’s multi-faceted spas have important lessons to teach health clubs about the customer experience, says Liz Holmes
72 Supplier showcase We report on recent projects from CYBEX, Pavigym and Life Fitness: a new performance gym at University College Dublin, rolling out functional zones at Fitness First, and Synrgy installations to drive engagement on the gym floor
78
fitness-kit.net special Nutrition New launches from USN, Britvic, Multipower and Reflex Nutrition
84 Members’ choice Full details of the just-released 2013 Members’ Choice Health Club Awards shortlist, prior to September’s awards ceremony
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