WINNERS > Food
PELTOLAN BLUE CHEESE Entrant: PACKLAB Brand owner: Peltolan
Peltolan attempts to push packaging forward on limited budgets, production methods and materials, yet it has enabled a small producer to differentiate, innovate and compete with other European cheese producers.
Judges’ comments: "Distinctive visual appeal giving a more upmarket feel, portrays material from a natural source. All in all beautifully executed and charming."
SIMPLY M&S PICKLE JAR RANGE 2012 Entrant: G's Fresh Ltd
Brand owner: Marks & Spencer, designed by APPE
The crystal clarity and adaptability of the new jar delivers efficiencies for producer and retailer while adding appeal and convenience for consumers.
Judges’ comments: "This is an excellent example of lightweight/alternative materials done well with proven sales performance. This jar is pasteurisable which really sets it apart."
> Graphic Design & Decoration
BOMBAY SAPPHIRE ELECTRO Entrant:Webb deVlam Brand owner: Bacardi
This is the first time electroluminescence has been incorporated successfully into packaging. The design perfectly conveys the brand philosophy of Bombay Sapphire, "Infused With Imagination".
Judges’ comments: "Fantastic use of innovation in packaging. All about customer wow factor. I've been after this for years. Brilliant."
ABSOLUT UNIQUE Entrant: Ardagh Group
Brand owner: ABSOLUT/Pernod Ricard
One of the most complex bottle decoration projects, 4 million unique designs, was completed successfully through expert planning and dedicated application.
Judges’ comments: "Unique pack, unique idea, very collectable. 4 million individually printed bottles is a unique achievement."
2013 | Starpack Awards | 7
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