WINNERS > Pack/Product Integration
ASDA CHOSEN BY YOU SNAP & SQUEEZE SALAD DRESSINGS Entrant: ASDA Brand owner: ASDA
Easily opened in a single hand without any need for tools such as scissors or knives, convenience for on the go eaters
Judges’ comments: “Simple, functional and portable. A brilliant alternative to biting off the end of a small pouch.”
> Retail Ready
RETAIL READY PACK FOR WASHING UP LIQUID Entrant: DS Smith Packaging
Brand owner: Procter and Gamble Ltd, Design: Webb deVlam
Demonstrates the principle of the 5 e's and uses unique combinations of new perforations and sculpturing to give new life to well established product line.
Judges’ comments: “Well thought out constructional design with excellent brand presence. Good brand visibility makes it easy to find for customers. Looks beautiful and strong.”
CODE VOLUMISING LENGTHENING MASCARA Entrant: Firstan Ltd Brand owner: CODE Beautiful
We have produced a stylish all in one retail pack from primary tray & sleeve to POS and outer case.
Judges’ comments: “Good use of carton board. Nicely presented for on shelf merchandising even when some products are removed.”
> Point of Sale
ASDA SUMMER TOYS Entrant: ASDA
Brand owner: ASDA
First to market retail ready packaging solution that gives us multiple re-use and point of sale opportunities
Judges’ comments: “Bright, strong and functional. Really attractive and adds toy box appeal. All in all a great idea.”
2013 | Starpack Awards | 11
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