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WINNERS > Pack/Product Integration


 ASDA CHOSEN BY YOU SNAP & SQUEEZE SALAD DRESSINGS Entrant: ASDA Brand owner: ASDA


Easily opened in a single hand without any need for tools such as scissors or knives, convenience for on the go eaters


Judges’ comments: “Simple, functional and portable. A brilliant alternative to biting off the end of a small pouch.”


> Retail Ready


RETAIL READY PACK FOR WASHING UP LIQUID  Entrant: DS Smith Packaging


Brand owner: Procter and Gamble Ltd, Design: Webb deVlam


Demonstrates the principle of the 5 e's and uses unique combinations of new perforations and sculpturing to give new life to well established product line.


Judges’ comments: “Well thought out constructional design with excellent brand presence. Good brand visibility makes it easy to find for customers. Looks beautiful and strong.”


 CODE VOLUMISING LENGTHENING MASCARA Entrant: Firstan Ltd Brand owner: CODE Beautiful


We have produced a stylish all in one retail pack from primary tray & sleeve to POS and outer case.


Judges’ comments: “Good use of carton board. Nicely presented for on shelf merchandising even when some products are removed.”


> Point of Sale


ASDA SUMMER TOYS  Entrant: ASDA


Brand owner: ASDA


First to market retail ready packaging solution that gives us multiple re-use and point of sale opportunities


Judges’ comments: “Bright, strong and functional. Really attractive and adds toy box appeal. All in all a great idea.”


2013 | Starpack Awards | 11


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