STUDENT AWARDS Brief C - Tango fandango sponsored by
Britvic manufacturers and markets some of the biggest soft drinks brands in the UK and internationally including Pepsi and 7UP, J2O and Tango, Robinsons Squash and Fruit Shoot.
www.britvic.co.uk
The Brief – a snapshot This brief is not about producing some whacky new bottle shape, crazy graphics, and the like. It is about really thinking of the value of packaging to the shopper. The challenge is to make Tango the soft drink choice to a target audience of 14-19 year olds. How could the attributes of the brand be exploited to add value to the pack – the bottle, the label, the touch and feel of it, or whatever it is - to make it that? Britvic are looking for a real understanding of the brand, the competition, the selling-environment, the target-shopper, etc, which would lead to packaging development that would drive
sales.The Prize - £500.
> Sponsored Award Winner, also takes Gold
ROBERT COOPER Award: Gold
College/University: Central Saint Martins College of Art and Design
Sponsors Comments – Tim Lynch, Packaging Design, Britvic Soft Drinks. “This pack captures the spirit of Tango - outrageous and fun - and such a simple solution to make the pack standout on shelf.”
Judges’ Comments - “A great concept. Does fit the tango brand well and the connotations mentioned. Well presented throughout.”
LUYAOWANG Award: Silver
College/University: Central Saint Martins College of Art and Design
Judges’ Comments - “A fab concept - innovative, fun with great interactive value. Very well considered and answers the brief in terms of target market.”
JOANNA BATTY Award: Silver
College/University: Central Saint Martins College of Art and Design
Judges’ Comments - “Fits the brief very well in terms of tone of voice of range and the consumer. Eye catching and fun. Good
development. Professional mock up. The 'double layer' of the map marks it down on the environment.”
DESMOND LIM Award: Bronze College/University: Central Saint Martins College of Art and Design
Judges’ Comments - “A great concept. Suits the tango brand very well. Great boards too, just a bit more detail needed.”
2013 | Starpack Awards | 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52