WINNERS > Technical Innovation
REVOLUTIONARY NEW PACKAGING FOR SEALANTS AND ADHESIVES Entrant: Otto Cosmetic UK Brand owner: Bostik UK
Improvement to current packaging options by making it easier to use, less product waste, better for the environment, significantly safer to use, and no secondary equipment required. (Knife and Trigger).
Judges’ comments: “A clever use of packaging technology to deliver practical aid for the end user to dispense product. So much easier/cheaper than a tube & trigger gun or aerosol. Well done!”
ASDA CHOSEN BY YOU SNAP & SQUEEZE SALAD DRESSINGS Entrant: ASDA
Brand owner: ASDA
Easily opened in a single hand without any need for tools such as scissors or knives, convenience for on the go eaters
Judges’ comments: “Clever, handy, neat and it works! Simple functional solution which meets a latent consumer need. Great for single serving portions.”
EASYLID™ Entrant: CROWN Speciality Packaging Europe
Ease of opening and convenience have always been key. Crown has developed a solution called EasyLid™ easily removed by hand, with no need for tools and already used in Finland.
Judges’ comments: “Effective solution to an age old problem. Clever design and good application of secondary material.”
WAITROSE SERIOUSLY CHOCOLATEY MILK AND DARK CHOCO- LATE EGG WITH 6 PRALINE TRUFFLES CONBOX-TUBE Entrant: Staeger Clear Packaging Ltd Brand owner:WAITROSE
It is a winner because it is totally unique (patented). It arrives in
flat pack form, is easy to construct and offers a tamper free pack that is visually attractive.
Judges’ comments: “Novel improvement on board. The lid prongs that lock it down are brilliant. Simple, striking and looks very premium.”
2013 | Starpack Awards | 15
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