STUDENT AWARDS
ROBWARD Award: Bronze
College/University: East Surrey College
Judges’ Comments - “Quirky, functional, fun. A great simple solution that still feels fresh. Great interactive element. The graphics may need to be more obvious for the interaction element.”
GARY REEDMAN Award: Bronze College/University: University Campus Suffolk
Judges’ Comments - “A different, unusual approach - very much answers the brief for this consideration. The graphics could be considered more to make the enclosed product a bit more obvious. Very professionally presented. Interesting idea, but how practical is it.”
WILLIAM DOHERTY Award: Commended
College/University: Lahti University of Applied Sciences
Judges’ Comments - “A nice concept but needs more consideration to the graphics and how the product sits on the shelf.”
Brief B - New applications and uses for recycled polythene films
sponsored by:
BPI – British Polythene Industries plc is the largest manufacturer, printer and recycler of polythene films in Europe. BPI supplies over 400,000 tonnes of film annually to the key Agricultural, Food Production, Retail and Manufacturing sectors on a worldwide basis.
www.bpipoly.com
The Brief – a snapshot Take an existing product, currently packed in any conventional packaging material e.g. carton board, metal, rigid plastic or glass. Redesign the packaging using ‘Envirothene’ recycled polythene film as a substitute. The Prize - £300.
> Sponsored Award Winner
AARON JAMES PERCIVAL College/University: Central Bedfordshire College
Sponsors comments - Michael Baxter, BPI External Affairs. “Clever, modern reworking of a proven successful package. Quirky and open ended in suitable brand extension options. Good mock-up samples and with clever branding.”
24 | Starpack Awards | 2013
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