STUDENT AWARDS
Brief A - The Future of Pizza Packaging
sponsored by:
The Benson Group is one of the UK’s leading privately owned carton printers with headquarters at Bardon, Leicestershire, producing carton packaging product for both the food and pharmaceutical industries for a wide range of UK and European customers.
www.bensongroup.co.uk
The Brief – a snapshot Design a chilled pizza carton to revolutionise the way that supermarkets package their mid-tier product. Consider the future of pizza packaging; does the base have to be a flat circle? Is there another shape/format the base and toppings could be packaged? Capture the fun and group nature in which pizzas are consumed. Focus on demographic groups B, C1, C2 as the end user of mid-tier pizzas. How can the packaging bring a new style to revolutionise the pizza buying experience? Be aware of the main UK supermarkets pledge to reduce packaging and maximise shelf usage. The Prize - £500 and two weeks' work experience.
> Sponsored Award Winner, also takes Silver
SUE TAYLOR Award: Silver
College/University: University Campus Suffolk
Sponsor comments - Nikki Clark, Marketing Manager, Benson Group. “Good consideration of the target market and helping to promote healthy eating within the pizza aisle. New style and look for the supermarket shelf which would attract the target consumer. Handle makes the pack both easy to carry as well as giving a good gift element. Congratulations a well thought out project and high quality model.”
Joint Sponsored Award Winner with Kayleigh Palmer. Judges’ Comments - “A fantastic professionally presented model and concept. The boards do let it down a little - it would be great to see more explanation/research/development. A great practical solution.”
> Sponsored Award Winner, also takes Bronze
KAYLEIGH PALMER Award: Bronze
College/University: East Surrey College
Sponsor comments - Nikki Clark, Marketing Manager, Benson Group. Really captured the fun element of the pack. A brand new shape for the pizza aisle, that would stand out on shelf. Would attract the target
consumer. Could be sold on a supermarket shelf with the use of SRP. Congratulations, it's a striking design.
Joint Sponsored Award Winner with Sue Taylor.
Judges’ Comments - “Great impact and fun! There are questions around the graphics but overall a good attempt.”
DANIEL LIMA Award: Bronze College/University: CEU Universidad Cardenal Herrera
Judges’ Comments - “Great solution and alternative 'fit in the door' concept. Definitely fits the bill of something different. The boards do let it down - would be good to see more explanation evident.”
2013 | Starpack Awards | 23
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