WINNERS > Point of Sale
QUAKER POTS CORRUGATED CLIPSTRIP DISPLAY Entrant: inspirepac Ltd Brand owner: PepsiCo
This re-design project was to review a previous unit which was over engineered in comparison to its longevity in store. This display provides flexibility, storage savings and prominent brand visibility.
Judges’ comments: “Simple and visually appealing. Great Point of Sale - we loved it.”
> Structural Design
BARTS SPOONKLER CLOSURE Entrant: RPC Containers Ltd
Brand owner: The Bart Ingredients Company
This is an innovative solution that delivers convenience and ease of use to meet consumer requirements and in particular solve a specific ‘gripe’. This has helped to enhance brand image.
Judges’ comments: “Simple but effective design of lid. Really good approach that delivers real benefit to the consumer. Loved it! The spoon access is simply achieved.”
WILLIES CACAO – SEA SALT CARAMEL BLACK PEARLS Entrant: Benson Group Brand owner:Willie's Cacao
The packaging is as enjoyable as the treats inside with dramatic construction effects. A concorra opening and detailed varnish effect creates a dramatic ‘theatre’ when the consumer opens the box.
Judges’ comments: “Gorgeous, tempting, effective, interactive - loved it! A clever piece of packaging with a real premium feel without being excessive.”
NEW P&G WESTERN EUROPE LAUNDRY DETERGENT PACKAGING RANGE Entrant: StudioDavis
Brand owner: Procter & Gamble
Working with P&G Design, we have created a new impactful, engaging, appropriate and successful! packaging
range for P&G's european business 'crown jewels'…the new liquid laundry detergent product.
Judges’ comments: “Great flip top, embossed handle, visistrip, great visibility and child proofing benefits with closure. Very well thought through to understand consumer needs.”
12 | Starpack Awards | 2013
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