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Adrian Battersby


and now it is here, we truly need bowls fans up and


down the country to back their sport for what is a small subscription fee


to smile, thinking how maybe he just never really understood the sport. Bringing in powerplays with false audience sounds turned the sport into a bit of a circus. I always think you have to be true to your


audience. In fact, this is one reason I want to write, hear and receive feedback from you about the


coverage to wider fields as well. Te bowls audience is demanding more TV


We will expand our


bowls programmes that we are putting out – good and bad are both welcomed, although human nature dictates people who are happy rarely write. One of the golden rules of TV is no news is good news.


And what a start we had with nearly 30 hours of


live Freeview TV on the Premier Sports channel as their way of welcoming the sport to their channel! We have a lot of challenges and, as time


progresses, we will expand our coverage to wider fields as well. The bowls audience is demanding more TV and, now it is here, we truly need bowls fans up and down the country to back their sport for what is a small subscription fee. Currently, you do need to have a Sky dish


but shortly Premier Sports will be bringing their video player online, meaning that just an internet connection will be needed to watch in high quality. You will also be able to watch on-demand whenever you want. I cannot believe I’ve run out of space already


and, next time, I will get into the topic further and touch on some of the challenges we face for the sport to progress.


NationwideBowler 39


FACTFILE We’re delighted to introduce a new columnist to Nationwide Bowler – he’s the man behind Horizon Solutions’ TV coverage of bowls on Premier Sports. Adrian Battersby is Head of Production at 247.tv (Horizon Solutions), which this year will produce 260 hours of bowls on Premier Sports.


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