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Reporter Points of view Richard Maddieson TV SUBSCRIBERS AT A DISAPPOINTING LEVEL


WATCH IT, DON’T LOSE IT


I


am pleased that bowls in general has never had so much television coverage – particularly through


Premier Sports’ channel on Sky 428, which features EIBA National Championships, the new format of the Premiere 3s and the recent WBT Co-operative Funeralcare International Open. Premier, in July, will also screen the


PBA/WBT Co-operative Funeralcare UK Masters Finals and more events will come throughout 2013. Premier Sports took the very brave


step to commission this project and also to make it cost effective for people to subscribe to it – at a rough calculation it works out at £1.90 per match – and that is just for the bowls element of the channel. Subscribers also get to see all the other sports that this channel produces such as football, rugby, motor racing and a lot more besides.


However, subscription figures to


date are very disappointing, a little over 200 new subscribers from the bowling element – and it is this element that are asking why bowls is not on television. Well, it is now and, quite sincerely fellow bowlers, if more subscribers are not forthcoming, then I fear you will lose bowls on television for all time as no other channel will take the financial gamble that Premier Sports has taken to invest in a sport with little or no return. With no television, you will lose


investors in the sport at all levels, from the professional through to the grass roots, and with no investors you will lose financial support to those organisations that have tried to assist clubs and individuals. The finals of the Co-operative


Funeralcare UK Masters will be staged at Blackpool Newton Hall Holiday Park on 10, 11 and 12 May 2013 and, in conjunction


with Newton Hall, spectators are welcome and entry for this one is free. The finals will be televised by Premier


Sports and highlights will be shown on the Channel on 17 and 31 July. These finals will show just what those players outside of the WBT top 16 are capable of producing. From clubs around the UK, they have come through hard-fought qualifiers to get here with the top two getting a ‘tourcard’ – this a direct entry into all the WBT televised ranking tournaments (see Janice Gower’s report, pages 32-33). BBC Sport Scotland has once again


renewed their support, as has The Co-operative Funeralcare. The Co-operative Funeralcare Scottish


International Open is set to be staged at The Dewars Centre in Perth, Scotland from 9-16 November 2013. Another action packed WBT Ranking


Tournament event, with 20 hours of live television, gets the go-ahead and the qualifiers for 16 spaces are currently under way through the UK and overseas where these winners will face the WBT Top 16. WBT have announced that the BBC will


again be showing the latter stages of the World Indoor Championships hosted at Potters Leisure Resort in Norfolk in January 2014, which will include the World Indoor Singles, The World Indoor Pairs, The World Mixed Pairs Matchplay and The World Indoor Ladies Matchplay.


In the meantime, the summer season is upon us, so I take this opportunity to wish all outdoor bowlers a very successful season, wherever you are!


television for all time 12 NationwideBowler


If more subscribers are not forthcoming, then I fear you will lose bowls on


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