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ADVERTORIAL TRADITION WITH A TWIST


It’s not often a new face emerges in bowls retail – certainly not one which creates such a stir with its fresh approach and modern attitude towards the game. But it seems that The Bowls Locker has filled that gap more than adequately. Owned by husband and wife Tom and Emma Rigby, The Bowls Locker was born out of frustration. “There wasn’t a specialist bowls shop for miles around so like every other bowler in the south Midlands and northern Home Counties we either had to rely on grainy images on poorly built websites or face a three-hour round trip to the nearest supplier,” explains Tom. “So we decided to do something about it.” Situated as it is on the borders of


Northamptonshire, Oxfordshire and Warwickshire, the shop welcomes players and clubs from across The Midlands, while the clear, easy-to-use website serves customers throughout the UK, Europe and as far away as Brazil, Australia, Malaysia and South Africa. “Our customers range from teenagers just


starting out to bowlers in their nineties who could teach us all a thing or two. The reception from both has been fantastic. It’s great to listen to their views on a variety of bowls-related issues, some of which have been surprisingly radical.” Tom, a former journalist and copywriter, spent


Bowls star Greg Harlow (left) with Emma and Tom Tigby


specialist bowls shop for miles around…


two years transforming the green and facilities at his local bowls club, using his business contacts to raise over £30,000 of materials and services. After 25 years in the medical profession, Emma opened an online gift store. Now she’s


Tere wasn’t a


turned her retail expertise to bowls. Together, with help from their two young


children, they source stock, pay the bills, answer the telephone, man the shop, quality check and stay up till the small hours to make sure that they get the orders out on time. And although they’re working harder than ever they like it that way and hope that customers will too.


The Bowls Locker: www.thebowlslocker.co.uk Email: info@thebowlslocker.co.uk www.facebook.com/thebowlslocker


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