and peace promotion; so FC Kellie was basically created in 2007 and 2008 as a vehicle to help impact the skills needed by our next generation and to overcome the many challenges faced by the country. Obviously we all know the situation that happened to Sierra Leone and where we are now and where we are going; you know there are problem ranging from poverty to low educational standards …. so basically this is here to help the kids via football. What I strongly believe in is that we can create social change through the power of football.
ASM: Awesome, Awesome!! .. your club is currently a second division club in Sierra Leone
Elijah Kellie: yeah that’s right
ASM: what are the future objectives for your team? Elijah Kellie: basically the future objective is not just football; FC Kellie represents the community so we created the football team as a nonprofit organization. We are help- ing kids by trying to use football to educate them. We use football to teach them the basic things in life so they can progress from there, so it’s not just about football but we used football to enable us to register FC Kellie with the national league for the kids to take us seriously. Because if you go down to Africa and just focus on a team to be playing in a local league I don’t think the kids will take it seriously but put them in the national league they will take it seriously and in fact it is something that will benefit them, their families and their community in the long run.
ASM: That’s a really good perspective on what you got going there. I noticed you posted a video on YouTube wherein you were interviewing the Coaches and the play- ers which is a very good strategy as far as marketing goes and no one else has thought about doing that in the Sierra Leone football league system, how do you think this strategy will help the growth of your club.
Elijah Kellie: Basically when I went there in 2011, I didn't see anything like what you are saying where Sierra Leone football was marketing themselves in terms of helping the youths or kids that haven’t got no hope whatsoever. so I decided to do something different, something out of the norm ... which was to interview the players and the coaches and to show the world that this is what the situation is, in Sierra Leone and that you can help if you want to ... that this is the proof of what's going on with FC Kellie and what we are doing, so we not just telling the world that we are helping the boys ... we are showing proof for each and everyone to see what exactly is going on and that we also need a helping hand because whatever is going on with this club at the moment is funded fully by myself and no one else it’s all coming from my own
57
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68