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www.aircraftinteriorsexpo.com/preview
23
Growing Globally, Thinking Locally
With air travel so easily accessible to people from virtually every corner of the world, our industry today is more international than ever. This ability to reach new places and cultures has extended our sphere of influence to create a new kind of globalisation that brings with it new challenges, but also exciting opportunities, from economic uncertainty to the environmental movement, from deregulation to everyday trends that evolve into cultural shifts, old borders continue to be broken
As a truly global company, LSG Sky Chefs strives to remain resilient to these challenges while infusing its products and services with authentic local flavours mixed with an unmistakable global flair.
Global Reach, Local Knowledge Promising to deliver the taste of the world to make your customers’ day better by providing the services airlines need and passengers want, LSG Sky Chefs offers complete solutions from a
single source, guaranteeing satisfaction at each end of the equation. With a presence in 52 countries and a wealth of local knowledge, the company has the most expansive network in airline catering. But their offering is not just limited to catering. It covers a wide range that includes equipment, logistics, onboard retail management and lounge services. To be successful, an airline needs to reach its guests. That means that to stay at the forefront of the industry you need to cater to guests with a vast variety of tastes, which are influenced by their unique backgrounds and individual preferences. So how can a company as big as LSG Sky Chefs know how to meet these very specific needs? They do it by translating their global reach into local knowledge. “Through operating in nearly every part of the world, our global
presence encompasses a rich mixture of cultures, experiences and flavours,” Erdmann Rauer, Chief Sales Officer and Member of the Executive Board, LSG Sky Chefs said. “We tap into the local and
regional knowledge our network provides in order to support our airline customers in identifying the wishes of their guests and turning them into great products and services onboard. By achieving this we support airlines in differentiating themselves through their offering, strengthening their brands and being ambassadors of their cultures around the world.” Quality, authenticity and originality are guaranteed by experts in ethnic cuisines who travel the world training their peers and aligning processes and recipes while sharing best practices and new ideas.
Translating Knowledge into Great Products Each airline and its guests are unique, which is why LSG Sky Chefs believes the service onboard should be too. Consequently, they begin with the airline itself when it comes to designing new products and services, whether they are menus, equipment or logistics. Who are they, their passengers, competitors and what do they represent? In order to answer these questions, the company taps into its deep well of expertise about global and local trends, the best ingredients and materials and operational know-how. LSG Sky Chefs then creates specific solutions for each customer. With the ultimate goal of making passengers happy, they look beyond the time they spend onboard focusing on the entire travel experience, from booking the flight, through the airport, to arriving at the final destination. Even after more than 70 years in the business, LSG Sky Chefs continues to break new ground in an industry that is more global than ever, but where satisfying the individual tastes of customers requires an increasingly authentic local touch.
Something New is About to Arrive To find out more, visit LSG Sky Chefs at the World Travel Catering and Onboard Services Expo, Hamburg, Hall B4, Stand 4C30
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