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Register now to attend the conference: www.aircraftinteriorsexpo.com/previewconf For the complete agenda visit www.aircraftinteriorsexpo.com/conference


Conference Programme The Passenger Experience Conference


8th April 2013


Location: CCH • Congress Center, Hamburg 08.45-09.30


Conference registration and coffee


Plenary session 1: A strategic vision for future passenger experience


Session Chairman: Vern Alg, Consultant, Aircraft Interiors Expo 09.30-09.40 Welcome 09.45-10.25 The Opening Address


A senior industry thought leader shares insights and perceptive opinions, evaluating the opportunities for future evolution of passenger experience.


• What will passengers demand from the cabin environment? • How should airlines meet the changing needs of their customers? • What assistance will airlines require from air framers and interiors suppliers to support these ambitions?


10.25-10.45 Q&A 10.45-11.15 Coffee and networking


Plenary session 2: Trends, influencers and other industries


Session Chairman: Blake Emery, Director, Differentiation Strategy, Boeing Commercial Airplanes


11.15-11.35 Embracing the future today • The big global trends that will impact our lives over the next couple of years – economic, political and social


Tom Costley, Group Director, Head of Travel & Tourism, TNS UK


11.35-11.55 Five unexpected lessons commercial aviation should borrow from other industries • How will airlines resist commoditisation, stand out from the competition and command premium prices? • Business metrics, brand audits, and trend analyses compiled specifically for the Passenger Experience Conference to explore—in measurable terms—the current relationship between “brand” and financial performance in commercial aviation • Five unexpected lessons from other industries; each with actionable takeaways operators can use to advance their offerings in the near-term Devin Liddell, Principal Brand Strategist, Teague


11.55-12.45 Trends Discussion Panel Zuzana Hrnkova, Head Of Aircraft Interiors Marketing, Airbus John Yeng, Director of Product Marketing, United Airlines Peter Morris, Chief Economist, Ascend Tom Costley, Group Director, Head of Travel & Tourism, TNS UK Devin Liddell, Principal Brand Strategist, Teague


12.45-14.00 Lunch and networking Sponsored by:


14.55-15.30 Panel discussion plus Q&A: Creating a richer, personalised inflight experience


• How will content evolve? And how can you make it more relevant to your customers? • How will IFE technology, both embedded and wireless, and connectivity evolve to support a richer, more immersive offering? • How will this drive ancillary services that customers will love to buy? Neil James, Executive Director of Corporate Sales and Product Management, Panasonic Avionics Corporation Jamie Perry, Director of Product Development, JetBlue Airlines Guðmundur Óskarsson, Director of Marketing & Business Development, Icelandair Dawood Al Raisi, Senior Manager Technical Projects, Oman Air


15.30-16.00 Coffee and networking 16.00-17.00 Insight on innovation:


Airlines and their supplier partners reveal the behind the scenes challenges and learning from bringing a recent project to successful implementation James D. (JD) Pauly, Senior Director, Media & Connectivity, Inflight Entertainment & Connectivity Business, Thales Avionics


Breakout session 1:


Driving extra value from inflight entertainment systems and connectivity


Session Chairman: Michael Planey, Consultant, HM Planey 14.00-14.05 Chairman’s welcome


14.05-14.20 The outlook for the global inflight entertainment market Research data on the latest state of play including: • Critical trends and forecasts impacting on IFE • Demand analysis • External challenges facing the industry – drivers and restraints Lida Mantzavinou, Consultant for Aerospace, Defence & Security, Frost & Sullivan


14.20-14.35 Navigating the technology and bandwidth maze ATG, L Band, Ku Band and Ka Band – which one or combination will offer the best solution for your business model, keep costs under control and help you keep pace with your customers’ demands? Michael Small, Chief Technology Officer, Gogo


14.35-15.55 Bandwidth debate plus Q&A David Bruner, Vice President, Global Communications Service, Panasonic Avionics Corporation Senior Executive, Row 44 Bill Sullivan, Director for Strategy and Business Development, Broadband Systems, ViaSat Anand Chari, Chief Technology Officer, Gogo


Gold Sponsor:


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