SLM profile
A Driving Passion for Retail
Duffy C. Weir
DDR’s deal maker has a thirst for retail and creative thinking.
Director of Temporary Leasing at DDR Corp., headquartered in Beachwood, Ohio. Reiss knows how to set priorities and juggle the demands of
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the ever-changing leasing landscape in these centers. The job, which requires a positive attitude, fine-tuned organizational skills and a real interest in the retail industry, is tailor-made for Reiss. Ever since he was a student of finance and real estate at Ohio State University, this Akron, Ohio native has focused on the shopping center industry. Reiss’s thirst for the retail real estate industry is also
driven by his passion to shop. “I like retail and I enjoy shopping,” Reiss says, “It may seem strange but I really enjoy driving around and visiting shopping centers,
Specialty Retail Report n Winter 2013
eing responsible for the specialty leasing and alternative revenue programs in community centers in 39 states, might seem like a daunting task for anyone. Not so for Brian Reiss, SLD, the
looking for new ideas because it is important to get out of the office and on the road. It spurs new ideas for new uses,” he adds.
Thinking out of the box Reiss cut his teeth in the industry when he did a college internship with Sterling Jewelers, a national retailer and owners of Kay and Jared Jewelers. Working in this retailer’s leasing department, Reiss was exposed early on to reading and reviewing leases, sitting in on deal-making and making phone calls to landlords to discuss rent charges. Now at DDR, after being promoted to his current position in 2010, Reiss has managerial responsibility for five employees who are in the same position in which he got his start. Similar to other landlords, DDR’s increased occupancy
creates challenges for the specialty leasing department. Revenue goals are set based on vacancy, and when the
SpecialtyRetail.com
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